Dense commentary on social media, PR, marketing, advertising and branding.
Over the last few years, there has been a tremendous clamor to own and utilize Black Friday in India. Considering most Indians don’t even know what Black Friday is, or why it has been anointed as a shopping extravaganza, it is mighty…
There is a lot of interest around Buy Now Pay Later (BNPL) recently. If you read about it, you’d realize that it is nothing new at all – in simple terms, this is an ‘installment option’ usually offered by a bank or…
What would you want to do at the end of a day… any day? Two brands, in two completely different product segments, offer the same thought, leading to their respective products! The first is ITC Sunfeast Dark Fantasy. The product has been…
Much like Danish Sait (I had written about his branded content earlier), I have been a big fan of the ‘content’ shared by Shraddha Jain aka Aiyo Shraddha as well. The similarities are uncanny – both are in Bengaluru, both have had…
Are you on social media? Then yes, we are all in advertising. Here’s the FAQ to explain the context. 1. What? No! I’m just sharing your views/thoughts on social media. I’m definitely not advertising! When you share your views with people you…
The ‘mixie’ that we use in Indian kitchens—now called ‘mixer grinder’; I believe it was Sumeet that had a mixer grinder called ‘Sumeet Mixie’ and the name stuck—is known for one more thing beyond its core function (grinding stuff): loud noise. The…
Can mocking cliches end up being cliched? It did, this Diwali! Let me start in reverse. On November 1st, DIZO, the sub-brand of Realme launched its Diwali 2021 ad film. Created by the agency White Rivers Media, the ad’s idea was to…