The 10 best Indian ads of 2021
It struck me recently that since I write about new ad campaigns so very frequently I could also make a Top 10 ads list to summarize a calendar year! And since I meticulously make a note of every single ad I see…
Category: marketing & advertising
Peloton confidently blurs PR-advertising silos for its latest crisis
Peloton, the maker of high-end exercise bikes and treadmills, is already having a pretty rough year in 2021. Back in April, the U.S. Consumer Product Safety Commission (CPSC) warned consumers to ‘Stop Using the Peloton Tread+’ (in so many words, directly) with…
On-demand advertising
We gave up on Tata Sky quite some time ago. I still have the box at home, but it’s lost somewhere and I don’t intend to restart my subscription anytime soon. When we had Tata Sky (meaning: satellite TV/appointment viewing), my wife…
Those e-commerce packages…
Amazon had earlier updated the way they send emails to customers. I wrote about this late last year. Before the change, customers used to get detailed mails that featured the actual product details including price. After the change, the emails were sparse…
Scent triggering memories, in advertising
India, as a country, should be a massive market for agarbathis (incense stick) given that every temple small and big uses them by the droves day in and day out. But when you think about famous agarbathi brands that are pan-Indian, I…
Dabur’s misguided offensive in the Chyawanprash wars
Yet another FMCG brand going to the court against a rival brand’s advertising! The latest is Dabur Chyawanprash vs. Baidyanath Chyawanprash! Baidyanath’s latest ad featuring actor Pankaj Tripathi, made by the ad agency Grey, shows an unnamed Chyawanprash bottle acting as ‘other…
Have you been given a digital gift?
Ferrero Rocher chocolates in India don’t compete with Cadbury’s in the latter’s most popular segment – bar chocolates. Instead, Ferrero Rocher has cleverly and consistently positioned itself as a gifting must-have during the festival season. That the chocolates are covered in gold-colored…