Dense commentary on social media, PR, marketing, advertising and branding.
Yet another FMCG brand going to the court against a rival brand’s advertising! The latest is Dabur Chyawanprash vs. Baidyanath Chyawanprash! Baidyanath’s latest ad featuring actor Pankaj Tripathi, made by the ad agency Grey, shows an unnamed Chyawanprash bottle acting as ‘other…
Ferrero Rocher chocolates in India don’t compete with Cadbury’s in the latter’s most popular segment – bar chocolates. Instead, Ferrero Rocher has cleverly and consistently positioned itself as a gifting must-have during the festival season. That the chocolates are covered in gold-colored…
Back in 2018, a tweet on bedspreads/bedsheets went massively viral. The contention was that millennials do not use a bed spread on top of their mattress! The second interpretation was that it referred to the sheet under the comforter as against the…
A celebrity launching a new label is not news at all. So when I noticed a new label’s half-page advertisement in The Times of India yesterday featuring Ekta Kapoor, my only thought, at first, was that the ad had a very-Asian Paints…
Over the last few years, there has been a tremendous clamor to own and utilize Black Friday in India. Considering most Indians don’t even know what Black Friday is, or why it has been anointed as a shopping extravaganza, it is mighty…
There is a lot of interest around Buy Now Pay Later (BNPL) recently. If you read about it, you’d realize that it is nothing new at all – in simple terms, this is an ‘installment option’ usually offered by a bank or…
What would you want to do at the end of a day… any day? Two brands, in two completely different product segments, offer the same thought, leading to their respective products! The first is ITC Sunfeast Dark Fantasy. The product has been…