Dense commentary on social media, PR, marketing, advertising and branding.
No matter what kind of brand it is these days—B2C or B2C—one critical element in their content strategy is ‘topical days’! ‘Seize the day’ (Carpe diem) has a very different meaning for social media content teams and agencies 🙂 It means they…
I guess Zepto has caught on to a nice advertising template, concocted by the agency L&K Saatchi and Saatchi. After Kailash Kher and Shankar Mahadevan, here’s the 3rd in the singers-stretching-time series, featuring Usha Uthup. Unlike the earlier two ads, this one…
I was very pleasantly surprised by this new Uber Moto ad made by the agency FCB India. Watch it first and tell me if you also thought what I thought was going on 🙂 And then read below. I’m fairly sure the…
A recent ad by the agency Droga5 for Amazon Alexa has a character who is hard of hearing – she says so herself, to the characters in the film within the ad film. That helps the ad’s narrative plug the voice-recognition capabilities…
Smartphone launches have taken on a predictable annual rhythm. Almost every brand worth its name releases at least one upgrade every year no matter how minimal that so-called upgrade is in terms of hardware or software additions. And many users have conditioned…
Well, well, well! What are the chances! Two new ads, released almost back-to-back, have quite a few unusual coincidences! Let me start with the broad coincidence: both are national brands. Brand 1 is Snuggy, the diaper brand from Nobel Hygiene, known for…
Two road safety ads featuring families in cars, from Australia and New Zealand. The one from Australia is from January 2021, for the Transport Accident Commission (TAC) Victoria, and made by the agency Clemenger BBDO Melbourne. The one from New Zealand is…