Dense commentary on social media, PR, marketing, advertising and branding.
Shorter version on audio: YouTube: Spotify: Full version: Update: Such use of renaming/rebranding for a campaign/surprise is not new, of course. As pointed out by Bobin James in a Facebook comment, back in 2005, when the Indian arm of the ad agency…
Shorter version on audio: YouTube: Spotify: Full post: Sima Taparia is a real, full-time, professional matchmaker since 2005. But her fame skyrocketed after the Netflix series, Indian Matchmaking, in 2020. Sima is on Instagram with over 117,000 followers and this is no…
The recent Diwali ad by Sabhyata, a clothing brand, made by the agency ‘P se Picture’ garnered a lot of praise. The narrative in this ad reminded me of a classic episode of Darpan or Katha Saagar that I used to love…
Shorter version on audio: YouTube: Spotify: Full post: Let me start with a disclosure: I am a huge fan of McDonald’s Paneer Burger. They seem to have made it hotter/spicier recently compared to what it seemed to have been a few years…
I don’t specifically recall when my mobile phone network moved from 3G to 4G. 4G arrived in India around 2012 and I don’t recall a pricing difference (at least in my Airtel post-paid connection) between the 2 networks or even being given…
Shorter version on audio: YouTube: Spotify: Full post: The Financial Express story on Sunday was about brands ‘dropping the act’ and showing authentic experiences. One of the products—and campaigns—mentioned was Dabur Honey, based on a recent campaign featuring Sonu Sood. Here’s what…
Shorter version on audio: YouTube: Spotify: Full post: As far as I recall, GSK’s Crocin first released an ad featuring ‘Mr. Sachin Khurana’ early in 2022. The pitch in that ad was that Crocin starts working in 5 minutes. ‘Mr. Sachin Khurana’…