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Category: long-form

On a scale of 1 to 10, how much do you hate glass?
communication long-form opinion social media 

On a scale of 1 to 10, how much do you hate glass?

May 22, 2019November 22, 2021 by Karthik S

I’m not referring to Manoj Night Shyamalan’s latest film. That’s Glass. I’m talking about glass. Yes, that glass that is all around us! Or considering this news in today’s Deccan Herald. The news, not found in other Pune-based newspapers like The Times…

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Lessons in personal branding from a window cleaner!
long-form opinion 

Lessons in personal branding from a window cleaner!

March 29, 2019March 29, 2019 by Karthik S

Liam Wildish is my hero! Who Liam Wildish, you ask? Liam is a 21-year-old from Retford, Nottinghamshire. He runs a window cleaning business called . One way he promotes his services to win new business is to go around cleaning road/street signs…

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When the entire Tata Sky Head Office in Mumbai hummed a Telugu film song at 3pm
long-form opinion 

When the entire Tata Sky Head Office in Mumbai hummed a Telugu film song at 3pm

March 28, 2019March 28, 2019 by Karthik S

That headline is an exaggeration/creative liberty… to make a point. Read on, for the point 🙂 Tata Sky’s official handle on Twitter makes for an interesting note. At the surface, the handle and its activities seem normal enough. Tons and tons of…

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Brand loyalty for free software?
long-form opinion 

Brand loyalty for free software?

March 15, 2019March 15, 2019 by Karthik S

In the last 2+ decades, I have used several paid and free software over the internet. Email, for instance. After Rocketmail, I moved to Hotmail, Yahoo Mail and finally Gmail and Microsoft Outlook. With most free tools on the internet, I know…

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Narendra Modi’s tweets to celebrities – a lesson in conversation vs. broadcast
long-form opinion 

Narendra Modi’s tweets to celebrities – a lesson in conversation vs. broadcast

March 14, 2019March 17, 2019 by Karthik S

Do you know the difference between a Quote and a Reply, on Twitter? Most people don’t see the difference, but there IS a critical difference. Let me explain it with a simple, real-life scenario. I’m having dinner with my family. My little…

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Qantas delivers a master-class in PR! Here are 2 Indian brands that come close.
long-form opinion 

Qantas delivers a master-class in PR! Here are 2 Indian brands that come close.

March 12, 2019March 12, 2019 by Karthik S

Qantas won the internet yesterday. Easily… hands down. They shared a letter from a very young boy, along with their own CEO’s response to that letter. The boy’s letter is rather unusual, but also hugely endearing. Where Qantas made it a victory…

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You reap what you sow, Skechers.
long-form opinion 

You reap what you sow, Skechers.

March 11, 2019March 11, 2019 by Karthik S

On February 20, 2019, Duke University’s Zion Williamson, who is expected to be the top pick in NBA, sustained a knee injury after his shoe split open 36 seconds into a highly anticipated game, against North Carolina. Former US President Barack Obama…

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