Dense commentary on social media, PR, marketing, advertising and branding.
Back in September 2021, Disney+ Hotstar launched a campaign titled ‘Siway SRK’, co-written by Devaiah Bopanna, Tanmay Bhat, Vishal Dayama, Puneet Chadha, and Deep Joshi. The narrative device was unique – it has a very well-known star (Shah Rukh) who wants to…
Fast-food giant Wendy’s invented the ‘National Roast Day’ back in 2018, as a Twitter version of the ‘roasting’ done by comics at the New York Friars Club, Dean Martin’s Celebrity Roasts in his TV show in the 70s, or the Comedy Central…
Much has been written about the spectacular pan-India success of the recent Allu Arjun-starrer Pushpa that should be called a ‘Telugu film’, but is instead an ‘Indian film’, given its 5-language release strategy (Telugu, with dubbed versions in Tamil, Malayalam, Kannada, and…
Since I moved to Bengaluru from Delhi (after I got married) in the year 2000, I have bought just two mattresses for my/our own bed (besides very, very few/occasional mattresses for the beds in the other bedrooms). The one we were sleeping…
Have you noticed people sharing random sets of colored squares on social media platforms like Twitter? I started noticing this some two weeks ago but assumed (wrongly) that it was something to do with a crossword puzzle (that I’m not very interested…
We gave up on Tata Sky quite some time ago. I still have the box at home, but it’s lost somewhere and I don’t intend to restart my subscription anytime soon. When we had Tata Sky (meaning: satellite TV/appointment viewing), my wife…
Amazon had earlier updated the way they send emails to customers. I wrote about this late last year. Before the change, customers used to get detailed mails that featured the actual product details including price. After the change, the emails were sparse…