Dense commentary on social media, PR, marketing, advertising and branding.
I click on a YouTube link for a new movie trailer on Twitter. It takes me to the YouTube page where the trailer starts playing. But, for the first 5-10 seconds I’m not watching the trailer but what else is there to…
Part 2 of this series: . A famous dialog in the film Contact (1997; based on the book by Carl Sagan) went, “First rule in government spending: why build one when you can have two at twice the price?”. How does that…
“Life can only be understood backwards; but it must be lived forward“, is a famous quote by Danish philosopher Søren Kierkegaard. I discovered this thought-provoking quote while reading Blake Crouch’s novel, Recursion. That thought may be apt for life, but what about…
It was exactly 7 years ago that I first tried a fitness band. I had won a GOQii band at the WPP Stream India event in Jaipur (that I first attended while at Ogilvy) and till then I had no inclination to…
Netflix’s quarterly results announcement seems to be the trigger for the occasional opinion pieces on ‘subscription fatigue’. Every time the streaming platform’s expected new subscriber additions are less than the actual sign-ups, these articles pontificate if there is subscription fatigue among users…
I usually write on all-things-communications. Today’s topic is the extreme opposite – silence! I go through this phase every winter (though winter, now in Bengaluru, just got over). What happens is this: in winter, we do not need to switch on the…
Malayalam star Prithviraj, basking in the success of this recent film ‘Bro Daddy’, recently tweeted some interesting ‘data’. Remember: Bro Daddy was released directly on Disney+ Hotstar. Consider the kinds of ‘data’ used by producers of films as part of the movie’s…