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Category: ideas

A prequel to that Sabhyata Diwali ad
communication creative ideas marketing & advertising opinion 

A prequel to that Sabhyata Diwali ad

October 31, 2022October 31, 2022 by Karthik S

The recent Diwali ad by Sabhyata, a clothing brand, made by the agency ‘P se Picture’ garnered a lot of praise. The narrative in this ad reminded me of a classic episode of Darpan or Katha Saagar that I used to love…

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The 5G advertising challenge
communication creative ideas marketing & advertising opinion 

The 5G advertising challenge

September 22, 2022September 22, 2022 by Karthik S

I don’t specifically recall when my mobile phone network moved from 3G to 4G. 4G arrived in India around 2012 and I don’t recall a pricing difference (at least in my Airtel post-paid connection) between the 2 networks or even being given…

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Muscle-memory and personal branding
ideas opinion personal branding 

Muscle-memory and personal branding

September 21, 2022September 21, 2022 by Karthik S

I have written about my daily 5-kilometer running routine many times in the past. See:1. Get healthy and enjoy your drive… while reading a book! 2. Habits But this post is about the breaks in that routine and how it affects me….

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Mint-flavored QR codes
ideas opinion 

Mint-flavored QR codes

September 20, 2022September 20, 2022 by Karthik S

As someone who skims through 20+ newspapers every day, one specific thing that catches my eye—though I don’t do anything about it—in Mint newspaper is the use of QR codes. I don’t think I have seen QR codes being used as prominently…

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Myntra’s ‘profiles’ zigs when others zag
ideas opinion 

Myntra’s ‘profiles’ zigs when others zag

September 14, 2022September 14, 2022 by Karthik S

When I switch on Netflix on TV, the first thing it asks me is to choose the profile. Ditto with Amazon Prime, which added profiles much after Netflix. Why is this so? Because the TV is a device used by all in…

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Thinking inside the box
communication creative ideas marketing & advertising opinion 

Thinking inside the box

July 26, 2022July 26, 2022 by Karthik S

I had written about an advertising campaign around paper straws (replacing plastic straws) . Let me continue on the same theme of environmental pollution. But let me start with a question – what is the most common form of plastic pollution? You…

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Lazy money
communication creative ideas marketing & advertising opinion 

Lazy money

July 21, 2022July 21, 2022 by Karthik S

The new ad for SBI Mutual Funds’ SBI Savings Fund (I couldn’t find the agency; presumably by FCB Ulka since they won the mandate in 2017) makes for an interesting watch for multiple reasons. On its own, it is both entertaining and…

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