Dense commentary on social media, PR, marketing, advertising and branding.
The recent Diwali ad by Sabhyata, a clothing brand, made by the agency ‘P se Picture’ garnered a lot of praise. The narrative in this ad reminded me of a classic episode of Darpan or Katha Saagar that I used to love…
I don’t specifically recall when my mobile phone network moved from 3G to 4G. 4G arrived in India around 2012 and I don’t recall a pricing difference (at least in my Airtel post-paid connection) between the 2 networks or even being given…
I have written about my daily 5-kilometer running routine many times in the past. See:1. Get healthy and enjoy your drive… while reading a book! 2. Habits But this post is about the breaks in that routine and how it affects me….
As someone who skims through 20+ newspapers every day, one specific thing that catches my eye—though I don’t do anything about it—in Mint newspaper is the use of QR codes. I don’t think I have seen QR codes being used as prominently…
When I switch on Netflix on TV, the first thing it asks me is to choose the profile. Ditto with Amazon Prime, which added profiles much after Netflix. Why is this so? Because the TV is a device used by all in…
I had written about an advertising campaign around paper straws (replacing plastic straws) . Let me continue on the same theme of environmental pollution. But let me start with a question – what is the most common form of plastic pollution? You…
The new ad for SBI Mutual Funds’ SBI Savings Fund (I couldn’t find the agency; presumably by FCB Ulka since they won the mandate in 2017) makes for an interesting watch for multiple reasons. On its own, it is both entertaining and…