Dense commentary on social media, PR, marketing, advertising and branding.
A brand/company’s logo or packaging (that carries the logo) is possibly its most important identity. It would try to protect it at all costs. But there are times when brands have gone out of their way, to change either the logo or…
Brands have been making inventive use of social media platform features and nuances. Like Burger King’s highly innovative use of the ‘Like’ function on Twitter that was so simple, yet so impactful. Here are 3 more innovative ways to use social media…
I have always been intrigued by sampling as a part of marketing activity. 2 recent examples of sampling that I came across were quite innovative and unique to those respective categories. The first is Zandu Pure Honey. I got this sample pack…
I had , particularly in B2B communication. I had cited Infosys Prize’s effort (that I had kickstarted as a thought process, while working at Edelman, with Infosys Prize as the client) as a great example towards this effort. Here’s another fantastic effort…
When living in an independent house posed security problems, Indian real estate companies figured a way to privatize security and build gated communities. When Government-offered electricity became erratic they installed their own generators to bypass Government electricity and privatize power generation, at…
I’m a big fan of Hitesh Raj Bhagat’s Sunday ET mobile game recommendations (last page of Sunday ET). I like most of the games he has recommended even though I’m not a regular gamer – I like trying them out briefly, marvel…
There’s a new print campaign by Coca-Cola (by the agency David) that uses a concept called Synesthesia. Synesthesia is a perceptual phenomenon in which the stimulation of one sensory perception leads to an involuntary experience of a second sensory perception. For instance,…