Dense commentary on social media, PR, marketing, advertising and branding.
I have grown up liking and thinking positively about Dabur’s Pudin Hara, because my dad was, and is, a huge fan of the product. And the brand has been one of the early advertisers on TV, with the Doordarshan ads reiterating its…
You may have read the news about a mobile number being shown on screen in a film, and the hapless owner of that number being inundated with calls from complete strangers. Now, why do people bother calling a number they have no…
Firstborn, a design and innovation agency has created the “Expedition Two70” experience for the Royal Caribbean, supposedly an augmented reality first-ever, a fully immersive AR built to function on a ship. It seems that traditional AR methods are designed for stable ground,…
If you thought public urination is a big problem only in India, you’re mistaken. Apparently, it is a big enough problem even in Paris, France! SNCF (Société Nationale des Chemins de Fer français), France’s national state-owned railway company found this to be…
I have written about brands cleverly using the newspaper classifieds section earlier. See Ogilvy Colombia’s very smart effort for their client (on LinkedIn). Closer home, here’s Zomato, the brand that’s always in the news one way or the other, using the matrimonial…
The condom brand Skyn recently entered the sexual medicine category by launching Arise, an erectile dysfunction (ED) pill. The product’s packaging was created by designer Jean-Baptiste Fastrez, through Skyn’s agency Sid Lee (Paris branch). The unique feature of the packaging is that…
PS: This is a marketing/communications perspective of the launch. Here’s the . Update – August 16, 2019:And finally, the empire strikes back! The big daddy of Indian biscuit empire fires the long-overdue salvo against Amul’s skirmish almost after a month! A sentence…