Dense commentary on social media, PR, marketing, advertising and branding.
Four different products/services that you could buy to own for longer periods of time, now on a sharing or aggregated model! That these products/services are available on such a model tells a lot about the Indian start-up scene, though, to be fair,…
I stumbled upon 3 recent instances of national brands localizing their communication. All 3 are mighty impressive, in the face of many national brands still assuming that Hindi and English text, in all editions, is good enough. BYJU’s goes one step ahead…
Since I track new Indian film music across languages, I watch and listen to a lot of new music on YouTube and JioSaavn. From what I have seen and observed so far, the upcoming Telugu film, Ala Vaikunthapurramulo, starring Allu Arjun, has…
I was pleasantly surprised to see Kapil Dev as the brand ambassador of a new cab riding company, on the front page of Mumbai Mirror, last Sunday. I had earlier offered my views on the business model of free cab rides, in…
LinkedIn finally has an ‘events’ product. The product is simple enough – head to your profile and see the new ‘events’ tab on the left. When you click on ‘events’, you get to create an event, much like Facebook Events. Only difference…
Last week, when my daughter and I used our building’s lift to get to the parking area, she suddenly noticed, for the first time, the raised dots on the lift buttons. She then asked me what they were. I explained to her…
There are many ways to make you stay off using your smartphone, for many different situations. One of my favorite ideas was something called Phone Stack. It was popular during early 2012 as a . It involved everyone in a table stacking…