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Category: ideas

A slice of Indian history on a board game!
communication creative ideas opinion 

A slice of Indian history on a board game!

December 25, 2020December 25, 2020 by Karthik S

I stumbled upon the ‘Bharata 600 BC’ board game through an article in the Hindu Metroplus day-before-yesterday. The game is pricey, at Rs. 3,800, but beyond the price I was astounded by the detailing and design of the game! The first thing…

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Personal branding = what goes in + what comes out
basics communication ideas opinion 

Personal branding = what goes in + what comes out

December 22, 2020December 22, 2020 by Karthik S

One of the focus areas in my corporate workshops on personal branding is content consumption. Most people mistake personal branding to be only about content sharing, but content consumption is even more important than sharing. Let me explain this with a simple…

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The sound of advertising
communication creative ideas marketing & advertising opinion 

The sound of advertising

December 14, 2020December 14, 2020 by Karthik S

When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…

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Value additions to justify pay-per-view on streaming
ideas opinion 

Value additions to justify pay-per-view on streaming

December 7, 2020December 7, 2020 by Karthik S

I have been writing a lot about the ways the movie-watching (and consequently the movie-distribution) experience since early this year. Before the pandemic hit the world, I explored the possibility of certain kinds of films reserved for the OTT/home experience and certain…

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Online events with offline elements to boost interactivity
ideas opinion 

Online events with offline elements to boost interactivity

December 3, 2020December 3, 2020 by Karthik S

I’m not a very big fan of offline events anymore. Back in my client-side and agency-side communications days at Edelman (as head of digital strategy), at Flipkart (as corporate communications head) and at Ogilvy (as head of social media), I used to…

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Netflix’s incidental success as an advertising platform
ideas marketing & advertising opinion 

Netflix’s incidental success as an advertising platform

November 27, 2020November 27, 2020 by Karthik S

The New York Times, on the November 24th issue, reported that sales of chess sets have dramatically increased in recent times. The timing of the increase in sales was earlier due to the pandemic-induced stay-at-home rules. But in recent times, it was…

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Gillette’s highly marketable and functionally useful product idea
creative ideas marketing & advertising opinion 

Gillette’s highly marketable and functionally useful product idea

November 23, 2020November 23, 2020 by Karthik S

I used to shave every day when I indulged in the 9-6 rigmarole of full-time employment till early-2018. And I used to hate that task. I shave once a week now 🙂 To be fair, the devices we use to shave these…

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