Dense commentary on social media, PR, marketing, advertising and branding.
I stumbled upon the ‘Bharata 600 BC’ board game through an article in the Hindu Metroplus day-before-yesterday. The game is pricey, at Rs. 3,800, but beyond the price I was astounded by the detailing and design of the game! The first thing…
One of the focus areas in my corporate workshops on personal branding is content consumption. Most people mistake personal branding to be only about content sharing, but content consumption is even more important than sharing. Let me explain this with a simple…
When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…
I have been writing a lot about the ways the movie-watching (and consequently the movie-distribution) experience since early this year. Before the pandemic hit the world, I explored the possibility of certain kinds of films reserved for the OTT/home experience and certain…
I’m not a very big fan of offline events anymore. Back in my client-side and agency-side communications days at Edelman (as head of digital strategy), at Flipkart (as corporate communications head) and at Ogilvy (as head of social media), I used to…
The New York Times, on the November 24th issue, reported that sales of chess sets have dramatically increased in recent times. The timing of the increase in sales was earlier due to the pandemic-induced stay-at-home rules. But in recent times, it was…
I used to shave every day when I indulged in the 9-6 rigmarole of full-time employment till early-2018. And I used to hate that task. I shave once a week now 🙂 To be fair, the devices we use to shave these…