Dense commentary on social media, PR, marketing, advertising and branding.
Three different agencies use three different creative ideas towards hiring and employer branding. 1. One Twenty Three West (Canada) If you are an agency and need to hire animators, UI/UX designers, art directors, copywriters, strategists, producers, and account supervisors, how would you…
Have you ever wondered about the brand positioning of a cat and a dog? Not cat food and dog food – actual cat and dog, as pets. No? Here you go – let me think aloud 🙂 When considering the brand positioning…
When I wrote a note on deepfakes last year, I was merely looking at it from the perspective of disinformation. But, besides perpetuating disinformation (and misinformation), it is heading in a really interesting direction that is not so bad (though still questionable)…
The Society of Automotive Engineers (SAE) defines 6 levels of driving automation that has been adopted by the U.S. Department of Transportation. Here are the 6 levels, as explained through an infographic by Intel. What these levels fail to include is an…
Back in 2018, the Indian Ministry of Road Transport and Highways (MoRTH) released a new set of rules for automobile manufacturers in India. Apart from new rules regarding seat belt reminders and airbags, there was one more important rule: speed alert warning…
Sony co-founder Akio Morita, in his iconic book ‘Made in Japan’, adds a lot of background details on how and why the Walkman was invented. Besides the more obvious reasons that we can intuitively guess now—portability, personal content consumption (of music), and…
Open any print newspaper on the weekends—across India—and you may see tons of large ads by real estate brands. Week after week! The real estate category has a fairly long gestation period for sales closure – given the high cost involved, they…