Dense commentary on social media, PR, marketing, advertising and branding.
Ferrero Rocher chocolates in India don’t compete with Cadbury’s in the latter’s most popular segment – bar chocolates. Instead, Ferrero Rocher has cleverly and consistently positioned itself as a gifting must-have during the festival season. That the chocolates are covered in gold-colored…
Over the last few years, there has been a tremendous clamor to own and utilize Black Friday in India. Considering most Indians don’t even know what Black Friday is, or why it has been anointed as a shopping extravaganza, it is mighty…
Both Indian Oil and Bharat Petroleum (BPCL) have announced, in the first week of November 2021, their intent to add electric vehicle charging stations in their existing fuel stations. Bharat Petroleum intends to add EV charging stations at 7,000 of its existing…
Back in July, as I was looking for something else on YouTube, I stumbled on one of the recommended videos on the right-hand side that said that a new song from the Hindi film Mimi, , was going to premiere at 12…
Last week, five of my calls were interrupted due to a specific reason – four of them for the person at the other end, and one for me. What happened? We were OTP’d! That is, some e-commerce delivery arrived at our home…
Recently, Vish Ganti, VP of Product Management & GM at AutoGrid India, a software company that operates in the clean energy space, had shared on LinkedIn about his experience of taking his electric scooter to his 5th-floor apartment through the elevator and…
Three different agencies use three different creative ideas towards hiring and employer branding. 1. One Twenty Three West (Canada) If you are an agency and need to hire animators, UI/UX designers, art directors, copywriters, strategists, producers, and account supervisors, how would you…