Dense commentary on social media, PR, marketing, advertising and branding.
Related reading: Personification as a creative device in advertising Anthropomorphism, or making inanimate/nonhuman objects talk, emote, or behave like humans is a fairly popular creative device in advertising. There are various degrees of this trope… like giving human features to inanimate objects,…
A very, very good film, by the agency Mindspace. Let me not mention the occasion or the context since they may end up as spoilers. Just watch. It’s a riddle that is posed to test participants, but you can participate too, and…
Related: While both the speeches are worth listening to, in their entirety, I love the fact that he is accentuating Apple’s pitch for privacy, something only Apple can, confidently and with a serious face, claim. Amongst Facebook, Amazon, Apple, Netflix and Google…
This conversation between Anand Mahindra and Anant Rangaswami is a must-watch, mainly because of the way Anand talks about how he uses social media (Twitter, in particular). I have set the video’s timeline to start at the point when they start talking…
The BCG Henderson Institute, Boston Consulting Group’s strategy think tank released a 3-part series exploring the intricacies and the future of the Shared Economy, in late 2017. The series is an essential read for anyone and everyone in business, since the shared…
Here are the most read posts on my blog this year, according to Google Analytics. 10. This is ‘Oh, what an idea!!’ level! 09. A superb idea that accentuates the value and identity of local weavers. 08 José’s content is genuinely different…
Daikin says, ‘1 million views = 1 more school’ (cooled)! 1 million views for 1-3 a/cs? Jesus… #megalame! — Karthik Srinivasan (@beastoftraal) May 24, 2013 — RT @anantrangaswami: This is tiring. Now Daikin’s Cool a school ‘activism’. New post. firstpost.com/living/why-dai? — Karthik…