Dense commentary on social media, PR, marketing, advertising and branding.
Cadbury’s new “This is not just a Cadbury ad”, wherein, in the garb of a Cadbury’s Celebrations (positioned as Mithai for Deepavali) ad film they showcase names of local stores based on the viewer’s pin code, is one among many recent ads…
UPDATE (Nov. 16, 2020):Mondelez India has made 2 updates: 1. The YouTube video has a more detailed and specific description: 2. There is a , as I had suggested in my post below! ORIGINAL POST: “Has this worked for anyone? Don’t know…
This is Part 2 of the ‘Creativity in Public Relations’ series. Yesterday’s post: Creativity in Public Relations: Part 1 If you are a computer security company, there are a few ways you can get yourself written about in the media, via your…
In PR, we constantly look for ways to earn the media’s attention. And that calls for creative methods in ways that differ from advertising’s definition and execution of creativity. This is particularly more useful in B2B technology PR where it is assumed…
I came across a recent outdoor campaign by a paint company, Orani, by the Swiss ad agency SibeSiech. The idea is remarkably simple – frame (pun unintended) their painting as frame-able art! The creative device used is see-through art frames. The idea…
I always thought Avis’s iconic 1962 “We’re No.2” (and “We Try Harder”) campaign (by the agency Doyle Dane Bernbach) was intended as a salvo against market leader Hertz! After all, when they say that they are No. 2, our attention automatically heads…
Not many two-and-a-half-minute long product advertisements would have me asking for more or leave me breathlessly excited. This Mercedes-Benz EQC ad did. The ad is by the agency Antoni Garage, and also works as a scintillating music video for Canadian musician The…