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Category: creative

Ping Pong Plank
creative marketing & advertising opinion 

Ping Pong Plank

March 24, 2021March 24, 2021 by Karthik S

PLANK is an Italian designer furniture manufacturer. I have not heard about the brand at all and the minimal, eye-catchy designs reminded me of IKEA. But when I read up about the brand, I figured that they have been in business since…

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Advertising true wireless earphones/earbuds
creative marketing & advertising opinion 

Advertising true wireless earphones/earbuds

March 18, 2021March 18, 2021 by Karthik S

I love Bluetooth earbuds/headphones. I don’t know why – my usage is fairly standard: some music (I listen to write notes for my playlist on my other blog, Milliblog), work-related calls on my phone and on the laptop (video calls), an hour…

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A fan that feels
creative marketing & advertising opinion 

A fan that feels

March 16, 2021March 16, 2021 by Karthik S

Back in December 2019, I had written about the Malayalam film ‘Android Kunjappan Ver 5.25’ and how machines/bots/robots simulate human emotions and feelings. Within that context, I had written about how my daughter treats Alexa: Does the bot really feel when it…

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So near, so far
creative marketing & advertising opinion 

So near, so far

March 12, 2021March 12, 2021 by Karthik S

Within the larger theme of smartphone addiction is the specific depiction of how smartphone usage affects human relationships. In this focused area, I recall two campaigns to be incredibly incisive and thoughtful in terms of how they depict the nature of smartphone…

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A creative spin on recycling
creative marketing & advertising opinion 

A creative spin on recycling

March 9, 2021March 9, 2021 by Karthik S

Ambev, a Brazilian brewing company (part of Anheuser-Busch InBev) has launched a digital film titled, “Querido Lixo” (Dear Garbage). The film, which expands on Ambev’s sustainability efforts, is made by SunsetDDB and Zombie Studio, using 3D techniques, and miniature sets created with…

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Mor Milagai chocolate & Cricket-season Karasev
communication creative ideas marketing & advertising opinion 

Mor Milagai chocolate & Cricket-season Karasev

March 3, 2021March 3, 2021 by Karthik S

Interesting product ideas and product packaging can be, by themselves, be part of a communication strategy as well as a marketing strategy. Depending on how interesting or unique they are, they could tell a story more than just about the core product…

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Print advertising as TVC’s after-thought and extension
communication creative marketing & advertising opinion 

Print advertising as TVC’s after-thought and extension

March 1, 2021June 2, 2024 by Karthik S

Sometime last year, my cousin brother pinged me on WhatsApp with the photo of an ad on the front page of The Times of India and asked me, “It is supposed to be Aamir Khan? If yes, why would he do this?”….

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