Dense commentary on social media, PR, marketing, advertising and branding.
Well, well, well! What are the chances! Two new ads, released almost back-to-back, have quite a few unusual coincidences! Let me start with the broad coincidence: both are national brands. Brand 1 is Snuggy, the diaper brand from Nobel Hygiene, known for…
Two road safety ads featuring families in cars, from Australia and New Zealand. The one from Australia is from January 2021, for the Transport Accident Commission (TAC) Victoria, and made by the agency Clemenger BBDO Melbourne. The one from New Zealand is…
Shorter version on audio, on Spotify: Full post: Jaquar, the well-known brand of bathroom fittings, entered the lighting segment in 2016. That year, the brand launched its first advertising campaign for the lightings division. I couldn’t find the agency behind this ad,…
Context: Zomato announced ‘Zomato Instant’ yesterday. 10-minute food delivery! And people have gone on a tizzy foisting many questions about it. The most common one seems to be, ‘But how…?’. Here’s how. (I have added the ‘Why?’ and ‘What about…’ at the…
Shorter version on audio: YouTube: Spotify: Full post: After a long time, I’m glad to see a new underwear brand ad that has a relatable insight, is layered with an eye-popping narrative device, and is also humorously engaging 🙂 I’m referring to…
In February 2022, Perspectus Global, a research firm, was commissioned by the advertising agency CPB (Crispin Porter Bogusky) to conduct research of 1,000 UK-based parents with primary school-aged children (5 to 11 years) and 1,000 UK-based children aged 5 to 11 years….
Shorter version on audio: YouTube: Spotify: Full post: The new ‘Bin Boy’ ad from Hindustan Unilever, made by Ogilvy India, takes one-and-a-half minutes to reveal the point it is trying to make after an extended period to set the context that is…