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Category: communication

3 taboo-breaking acts around August 15, 2020
communication marketing & advertising opinion 

3 taboo-breaking acts around August 15, 2020

August 18, 2020August 18, 2020 by Karthik S

This independence day (74th Indian Independence Day), two taboo products came to the fore in unusual and conventional ways. The conventional one first – adult diapers. I adult diaper brand Friends’ new campaign that utilizes the independence day-centric Azaadi Mubarak theme last…

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What ails Brand India, today?
communication ideas marketing & advertising opinion 

What ails Brand India, today?

August 12, 2020August 12, 2020 by Karthik S

Had a say about what ails Brand India, today, and what could be done to improve the branding, for today. This is a special feature ahead of the 74th Independence Day on Saturday. Some additional context. About the current state of Brand…

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Pets as dependents in an insurance policy?
communication ideas marketing & advertising opinion 

Pets as dependents in an insurance policy?

August 11, 2020August 26, 2020 by Karthik S

UPDATE (August 26, 2020): Really glad to see Bajaj Allianz promote their pet dog insurance, on International Dog Day (today). ORIGINAL POST: Recently, I renewed my annual family and once again marked my wife and 2 kids as ‘dependents’. It’s at times…

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Using perspectives to nurture your personal brand
basics communication opinion personal branding social media 

Using perspectives to nurture your personal brand

August 3, 2020August 3, 2020 by Karthik S

One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…

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“No, we DO NOT want your contact details!”
communication ideas marketing & advertising opinion 

“No, we DO NOT want your contact details!”

July 20, 2020July 20, 2020 by Karthik S

Imagine: You try to enter a departmental store. Before you enter, they tell you, right at the gate, that to enter the shampoo section even to window shop and check out the options and prices, you’d need to give your phone number…

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Do not fall for misinformation – the Scotch-Brite case study
communication opinion social media 

Do not fall for misinformation – the Scotch-Brite case study

July 17, 2020June 15, 2023 by Karthik S

Day 1 – Wednesday, July 15, 2020 I about Scotch-Brite India logo having an image (vector) of a woman in it, positively surprised at finding it there. I also include my research into finding out how this vector even made it to…

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Amul is the Hero we need
communication marketing & advertising opinion social media 

Amul is the Hero we need

July 16, 2020July 16, 2020 by Karthik S

Yesterday’s Times of India has a pan-India front-page advertising campaign by Hero. The Delhi, Kolkata and Mumbai editions of the ad has the headline “Bold ka naya andaaz” on the front-page, and “The icon reimagined” as the headline in page 2. The…

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