Dense commentary on social media, PR, marketing, advertising and branding.
I came across Ankur Indoria’s story via The Hindu. I absolutely love Ankur’s spirit! Here’s a BBA graduate refusing to wait for an internship opportunity in some company and trying his hand at entrepreneurship however small it may be in size or…
One of the main effects of the work-from-home/work-from-anywhere situation forced on us due to the pandemic is the devaluation of the physical office building. A lot of large companies have, either permanently or temporarily, shut their headquarters to save on assorted costs…
Eight years ago, I had written about how Nokia was called out for publishing a ‘review’ of the Nokia Lumia 620 on their own website. I’m reasonably sure that such practices won’t even pass muster these days. Many brands publish product-related and…
Volkswagen CEO Herbert Diess joined Twitter in December 2020, but his first tweet was posted only on January 20, 2021. In his few replies so far, he has confirmed that the tweets from the handle are his own. What is truly interesting…
Danny Boyle was entrusted with directing the London (Summer) Olympics opening ceremony, titled Isles of Wonder (inspired by Caliban’s speech in Shakespeare’s The Tempest). The show was supposed to be a tribute to Britain through the ages. The ceremony, on Friday, 27th…
An interesting and over-enthusiastic gaffe by Tata Motors’ EV division. The first tweet has since been deleted and Tata Motors handle issued a clarification. As early as January 11th, there have been rumors in the market that Tesla was planning to sign…
Back in 2009, I was at Text 100, the PR agency (now called Archetype). It was early days for social media in India and we were all tentatively trying whatever worked online, on platforms like Facebook, Twitter, and LinkedIn. I joined Twitter…