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Category: communication

Logo, na maaro ise…
communication opinion social media 

Logo, na maaro ise…

February 4, 2021February 4, 2021 by Karthik S

Naaz Ekta Patel, the founder of Avesta Foundation, is not the first person on this planet to notice that Myntra’s logo could be seen in another, “offensive” way too. Many, many people have pointed out the other interpretation in the past. Here’s…

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The power of invisible, silent audience
basics communication opinion personal branding social media 

The power of invisible, silent audience

February 3, 2021February 3, 2021 by Karthik S

If you have been creating and sharing content online, on any of the social media platforms, there is a natural tendency to look at the ‘engagement’. Social media platforms have conditioned us to consider Likes, Shares, Comments, Replies, Retweets, Reshares, etc. as…

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The man in the monkey mask
communication creative marketing & advertising opinion 

The man in the monkey mask

February 2, 2021February 2, 2021 by Karthik S

I came across Ankur Indoria’s story via The Hindu. I absolutely love Ankur’s spirit! Here’s a BBA graduate refusing to wait for an internship opportunity in some company and trying his hand at entrepreneurship however small it may be in size or…

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Demonstrating C-level command without a corner office
communication opinion 

Demonstrating C-level command without a corner office

January 29, 2021January 29, 2021 by Karthik S

One of the main effects of the work-from-home/work-from-anywhere situation forced on us due to the pandemic is the devaluation of the physical office building. A lot of large companies have, either permanently or temporarily, shut their headquarters to save on assorted costs…

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Refreshingly honest self-reviews
communication ideas marketing & advertising opinion 

Refreshingly honest self-reviews

January 27, 2021January 27, 2021 by Karthik S

Eight years ago, I had written about how Nokia was called out for publishing a ‘review’ of the Nokia Lumia 620 on their own website. I’m reasonably sure that such practices won’t even pass muster these days. Many brands publish product-related and…

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VW CEO’s opening gambit on Twitter
communication opinion personal branding social media 

VW CEO’s opening gambit on Twitter

January 25, 2021January 25, 2021 by Karthik S

Volkswagen CEO Herbert Diess joined Twitter in December 2020, but his first tweet was posted only on January 20, 2021. In his few replies so far, he has confirmed that the tweets from the handle are his own. What is truly interesting…

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Secret, surprise, and a lesson in framing
communication opinion 

Secret, surprise, and a lesson in framing

January 20, 2021January 20, 2021 by Karthik S

Danny Boyle was entrusted with directing the London (Summer) Olympics opening ceremony, titled Isles of Wonder (inspired by Caliban’s speech in Shakespeare’s The Tempest). The show was supposed to be a tribute to Britain through the ages. The ceremony, on Friday, 27th…

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