Dense commentary on social media, PR, marketing, advertising and branding.
Before I prepare for a corporate personal branding workshop (usually for the CXO/management team, or a select set of employees), I seek inputs from some of the participants so that I take into account the participants’ most pressing concerns or worries or…
Part 2 of this post: A lot has been written about . A related situation we are facing today is with the COVID-19 vaccine. The BIG difference: lack of time to conceive and launch a concerted campaign. Ideally, the conception should have…
Porter Novelli is one of the world’s largest PR firms and belongs to the Omnicom Group. In November 2020, they announced, in response to a query from The New Yorker that, “Porter Novelli is committed to regularly assessing evolving issues, the science…
In September 2020, the Swedish magazine focused on the healthcare industry, Dagens Medicin (Today’s Medicine), reported about Skåne County (Skåne province in Sweden) was being sued by the Swedish healthcare company Vårdinnovation for breach of contract. The news report said that Skåne…
Can a product or service promise ‘greatness’ in advertising? Of course, why not? It does need to seem at least reasonably convincing though because ‘greatness’ is a positive extreme feeling/emotion and when less-than-deserving or barely-functional products or services promise to offer greatness,…
We (the public) witnessed Hitesha Chandranee’s video on Instagram on March 9th. That was one perspective for us to observe and form an opinion. View this post on Instagram A post shared by HITESHA | Beauty Influencer (@hiteshachandranee) We read about it…
Interesting product ideas and product packaging can be, by themselves, be part of a communication strategy as well as a marketing strategy. Depending on how interesting or unique they are, they could tell a story more than just about the core product…