Dense commentary on social media, PR, marketing, advertising and branding.
In September 2020, the Swedish magazine focused on the healthcare industry, Dagens Medicin (Today’s Medicine), reported about Skåne County (Skåne province in Sweden) was being sued by the Swedish healthcare company Vårdinnovation for breach of contract. The news report said that Skåne…
Can a product or service promise ‘greatness’ in advertising? Of course, why not? It does need to seem at least reasonably convincing though because ‘greatness’ is a positive extreme feeling/emotion and when less-than-deserving or barely-functional products or services promise to offer greatness,…
We (the public) witnessed Hitesha Chandranee’s video on Instagram on March 9th. That was one perspective for us to observe and form an opinion. View this post on Instagram A post shared by HITESHA | Beauty Influencer (@hiteshachandranee) We read about it…
Interesting product ideas and product packaging can be, by themselves, be part of a communication strategy as well as a marketing strategy. Depending on how interesting or unique they are, they could tell a story more than just about the core product…
Companies lavish attention on onboarding and entry formalities. It starts right from the head-hunting period to the time when the employee finally joins. The life-equivalent of this would be akin to a marriage. So, should offboarding, when the employee quits, be akin…
Sometime last year, my cousin brother pinged me on WhatsApp with the photo of an ad on the front page of The Times of India and asked me, “It is supposed to be Aamir Khan? If yes, why would he do this?”….
Yesterday, Hindustan Unilever’s Dove made a splash with its new ‘Stop The Beauty Test’ campaign that seems to be calibrated to move the conversation away from pH balance 🙂 For the uninitiated, Sebamed trounced Dove (and other soaps from the HUL repertoire,…