Dense commentary on social media, PR, marketing, advertising and branding.
I first remember reading about Indian-born writer Amitava Kumar‘s rules for his students in his 2015 book, ‘Lunch With a Bigot: The Writer in the World’. He repeats the same set of rules in his 2020 book, ‘Every Day I Write the…
Indian chess grandmaster and former world chess champion Viswanathan Anand was slated to play chess with well-known celebrities to raise funds for The Akshayapatra Foundations’ COVID-19 relief feeding efforts, on June 13, 2021. The format of the game is a simul (simultaneous…
Now that India’s Union Government has taken on the responsibility (as it should) of procuring the vaccines, the hope is that the supply issues would be sorted. As early as possible, to make up for the lost time (and lives). The issue…
One of the many nuances I dwell upon in great detail in my corporate workshops on personal branding is something seemingly small and insignificant that most people don’t even give it enough thought – how and when to reply to someone on…
Nimesh Dedhia, a tax professional, tweeted about the new income tax website being down/not working, yesterday at 11:14 am. He tagged the Indian income tax department’s handle and India’s finance minister, Nirmala Sitharaman in the tweet. It was a normal, cordial tweet…
The usual starting point in any kind of communication is that there is an audience that is interested in that communication. We use this for every kind of communication – whether a simple tweet or a WhatsApp message, or an advertisement or…
Early June, there was widely covered news about an internal document at Nestle that claimed that “only 37% of Nestle’s food and beverage products had a rating of over 3.5 as per Australia’s health star rating system, in which products are given…