The human way of thinking
One of the things that I always, always wonder about in the back of my mind, and the topic that keeps me awake at night (many nights!) is the human way of thinking. Think about it (pun intended). We express our views,…
Category: communication
Happilo goes completely nuts with its new campaign
Shorter version on audio: YouTube: Spotify: Full post: If you ask me to remember a/any advertising campaign by a dry fruits brand in India, I’d perhaps first name California Almonds. I don’t remember any specific ad from the brand, but I also…
Technology to help human thought
How do you manage to remember the birthdays of your friends these days? I still remember having a diary to make notes of birthdays, anniversaries, and other important dates so that I can buy greeting cards and send them. This was, obviously,…
Ola, Bhavish, Hormazd, Twitter – again!
So, after the Burnol episode early this year, Ola’s Bhavish Aggarwal is at it again, with veteran automobile industry journalist Hormazd Sorabjee. The last time, the issue was Bhavish’s nudge-wink hint about an electric car. This time? Hormazd’s Ola S1 Pro did…
Havells ‘Hawa Badlegi’ – from contextual to force-fit
Shorter version on audio: YouTube: Spotify: Full post: Havells kickstarted the ‘Hawa Badlegi’ series of ads way back in 2013. Lowe Lintas had initiated the series with four ads that used the ‘hawa badlegi’ phrase as a pun that addresses the industry…
Petrol – Rs. 100+. Mileage?
The price of petrol in India in the first half of January 2022 was about Rs. 95-100 depending on which state you were in. The price of petrol in India in the first half of April 2022 was about Rs. 110-115. And…
What would you tell your younger self?
Back in March 2021, I wrote about an advertising trend that has a lead character meet his/her future self, in service of making a point about a specific product or service being sold. I had listed 5 ads that use the very…