Dense commentary on social media, PR, marketing, advertising and branding.
The Indian Government announced the intention to ban single-use plastic straws way back on 12th August 2021. Since then, the FMCG industry that uses these plastic straws as a convenient add-on to TetraPak drinks has been kicking and screaming. The industry group,…
The new ad for SBI Mutual Funds’ SBI Savings Fund (I couldn’t find the agency; presumably by FCB Ulka since they won the mandate in 2017) makes for an interesting watch for multiple reasons. On its own, it is both entertaining and…
Try to remember the last time you did not have a phone without a cover (back, front, all sides). Can’t think of a time like that? Me neither! 🙂 Despite all the investments and innovations by all the phone brands in carving…
Back in 2015, Tumblr made sufficient news with its version 4.3. Ironically, there was no version 4.3 of Tumblr’s iOS app – there was only version 4.3.1. But version 4.3 made a lot of news because of the non-existent version’s release notes….
The new ad campaign for Tata BlueScope Steel’s flagship product Durashine (by the agency FCB Interface) may seem simple and functional at the first glance. It sure is, of course. After all, it’s indeed a basic script geared towards the positioning: “VIP-like…
UPDATE – July 28, 2022: Another one of my posts was deleted by LinkedIn. I requested a second look, and that too confirmed the rejection. Here is that post. Original post: [This post uses words with ‘—‘ in place of the actual…
It’s clear that SpiceJet, India’s budget airline brand, is going through a humongous reputational crisis caused by relentless, back-to-back issues in its planes/flights. From what I recall, the issues started in December 2021 and then have been almost a consistent fixture in…