Dense commentary on social media, PR, marketing, advertising and branding.
In August last year, the Advertising Standards Authority (ASA) of UK banned 2 TV advertisements made for Philadelphia, the Mondelez-owned cream cheese brand and Volkswagen. The Committee of Advertising Practice (CAP) offers guidance to ASA. Using the CAP guidelines, people could complain…
On January 22nd, Big Bazaar released full-page (and front-page) ads in The Times of India for their Republic Day sale. It was a multi-edition advertising blitzkrieg as usual, but some of the nuances are worth observing and pondering about. I opened my…
I’m not a fan of worldly, philosophical gyan on social media and I do not offer those ever. And I’m aware that the following may sound like one, but I hope to clarify by the end of this post that it is…
Does Durex offer better ‘protection’ than Delhi Police? That’s what the very, very viral meme claims and it went viral for a reason. It is topical, makes a point (whether you agree with it or not is a different topic) and makes…
That Deepika Padukone visited JNU and stood in solidarity with the students protesting outside the university is already old news. It happened on the night of January 7th and within minutes, the news spread far and wide. Within minutes, support and boycott…
I have conducted quite a few media training workshops during my PR agency days. And I continue to conduct personal branding workshops for CXOs of very large organizations. So, even as I teach what to do and what not to do, earlier…