Dense commentary on social media, PR, marketing, advertising and branding.
It doesn’t happen often, but occasionally a potential client does pop in the question: “How many followers do you think I (or the concerned business leaders for whom the personal branding workshop is being discussed) would get after this workshop, and in…
Back in August 2022, Braden Wallake, the CEO of social networking companies Hyper Social and Hyper Sphere, shared a LinkedIn post with a photo of him crying. The post was about the companies laying off people and it starts with, “This will…
Back in January 2018, Ogilvy had done an outstanding ad film for Asian Paints. It was called ‘Homes Not Showrooms’ and it followed an old father going around his son’s new home along with his grandson, trying to do something on the…
Andrew Benin is the 35-year-old chief executive and co-founder of Graza, an olive oil brand that comes in a squeezy tube (unlike bottles). He made news recently in the Wall Street Journal for an apology! Wall Street Journal, on January 14, 2023…
Take a look at some of these classic (meaning: 1980s) ads. Britannia Marie, 1981 Britannia Bourbon, 1985 Britannia Good Day, 1989 And then, take a look at some of these newer ads. Britannia 50-50 Maska Chaska, 2014 Britannia Jim Jam, 2014 From…
Have you closely observed how people (actors) react in advertisements? Take a basic example: McDonald’s. Most McDonald’s ads have someone r-e-a-l-l-y enjoying their burger, slurping… tongue out to lick some sauce, and so on. Considering I love McDonald’s paneer burger, I quite…
A famous dialog in an early scene in Christopher Nolan’s Inception goes, “What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient… highly contagious. Once an idea has taken hold of the brain, it’s almost impossible to…