Karthik S | beastoftraal.com

Pratt & Whitney’s tone-deaf advertising solution to a ‘PR problem’

March 9, 2020March 9, 2020 by Karthik S

22 reported snags due to a Pratt & Whitney engine. Almost all media reports mention Pratt & Whitney by name and it has become a household brand in evoking fear. And yet, they have the temerity to go into damage control mode…

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Pepsi gets Salman Khan to take a stand against moral policing!

March 6, 2020March 7, 2020 by Karthik S

Pepsi’s advertising in India has always been garishly over-the-top, right from the days of Yehi Hai Right Choice, to Pepsi Thi Pee Gaya. We tend to watch it with the same sense of disbelief as we do with a David Dhawan film….

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Storm in a (Yorkshire) teacup

March 5, 2020March 5, 2020 by Karthik S

Rishi Sunak, Member of the British Parliament and Chancellor of the Exchequer (Finance Minister, in Indian terms)… and the son-in-law of ‘Infosys’ N.R.Narayana Murthy, tweeted about having tea recently. The tweet included a large pack of the tea, with the brand name…

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Modi ‘giving up’ his social media accounts

March 4, 2020March 4, 2020 by Karthik S

Indian Prime Minister Narendra Modi tweeted on March 2, 2020, this: The media and people generally went haywire trying to outguess each other about what Modi was actually planning to do if you do not take his words literally. Or, if he…

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Malala Yousafzai’s mattress and school bag

March 3, 2020October 16, 2022 by Karthik S

I came across a print ad Arctic Fox, a brand of backpacks and bags, in The Times of India, yesterday. The reason why I stopped and stared at it was because it had Malala Yousafzai in it! Was she endorsing the brand?…

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Aramusk Force?

March 2, 2020March 2, 2020 by Karthik S

I have always been a fan of soaps, and have written about multiple brands of soaps in the past. One brand, besides Cinthol Red, that I keep going back to, every few months, is Aramusk. For the longest time, I was fascinated…

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The insight connecting Pampers’ #ShareTheLove and Huggies #ParentFaming

February 28, 2020February 28, 2020 by Karthik S

When I say ‘diapers’, which brand comes to your mind? Huggies, from Kimberly-Clark? Or Pampers, from Procter & Gamble? Between last week and this, both the global diapers brands have launched advertising campaigns that are almost a mirror-image of each other! Pampers…

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