Karthik S | beastoftraal.com

Like-hate is not a binary of extremes. It is a spectrum.

February 25, 2021February 25, 2021 by Karthik S

I had written about BigBasket’s cease & desist letter to Coimbatore-based DailyBasket and how the latter fought back publicly through a show-and-tell website that almost decimated the former’s points and showcased some of BigBasket’s points in bad faith. Since I write every…

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Learning about your data and privacy through a game of cards!

February 24, 2021February 24, 2021 by Karthik S

Back in October 2020, I noticed an online quiz in Marie Claire’s Fall 2020 issue created by a whitehat hacker, Rachel Tobac. Here’s the quiz – try your luck. Rachel had also tweeted about taking such quizzes for many other frivolous themes…

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Cleaning in and out

February 23, 2021February 23, 2021 by Karthik S

A toilet paper brand that pitches way above its category! The ad film for Peruvian brand Super toilet paper, by the agency 121 (Peru), positions the product on 2 levels – the functional clean and the metaphorical clean. It works well because…

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Marico’s Maggi-rival is noodles without n!

February 22, 2021February 22, 2021 by Karthik S

Considering I imagine myself as an Indian instant-noodles connoisseur (!), how can I not be excited about a completely new noodles brand being launched in India? I first Googled ‘Saffola Oodles’ and BigBasket was the first e-commerce link that stared at me….

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The post from the past

February 19, 2021February 19, 2021 by Karthik S

Rashmi Samant was all over the news in India (and in Karnataka, given that she studied in Manipal Institute of Technology earlier) as recently as February 12-13. After all, she became the first Indian woman to occupy the position of president of…

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Forced delayed gratification as USP

February 18, 2021February 18, 2021 by Karthik S

A lot of features that we come across or use or like on digital/social media/messaging platforms/apps mimic the offline equivalents. The ‘save’ icon is a floppy disk in most apps/digital services, even if many millennials don’t have a clue as to what…

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A wine in any other pack?

February 17, 2021February 17, 2021 by Karthik S

Traditionally, wine has always been associated with glass bottles and glass serving containers (it’s literally called ‘wine glass’!). But in recent times, quite a few brands are trying other forms of containers and packaging for selling wine. A few examples: The Brazilian…

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