A lot of features that we come across or use or like on digital/social media/messaging platforms/apps mimic the offline equivalents. The ‘save’ icon is a floppy disk in most apps/digital services, even if many millennials don’t have a clue as to what…

Back in 2010, Jacquelyn Krones, a (then) Senior Product Manager at Microsoft (she now is Director of Responsible AI Practice, Microsoft) revealed the results of a multi-year, large-scale ethnographic study on how people searched for information on different devices. Beyond the many…