Karthik S | beastoftraal.com

Make news…Barkha Dutt style!

January 29, 2009February 4, 2009 by Karthik S

Chyetanya Kunte. Barkha Dutt. NDTV. Grrrrrrrrr! What an absurd move by NDTV! Nobody knew who Chyetanya Kunte was (well, a few did!) or what he blogged about. Now, the whole world knows both…and is up in arms against Ms. Dutt and NDTV….

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Social media PR? Basics first.

January 22, 2009 by Karthik S

Gordon Haff relates his story on how he was contacted via Flickr for PR – a follow-up of sorts from another cnet story by Stephen Shankland (on Scion’s social media engagement by Formula PR). As a PR professional myself, encouraging colleagues to…

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Revelation…from Kraft Foods and Paul Miser!

January 21, 2009 by Karthik S

This AdAge story caught my attention this morning – its as simple as it could be. A brand needs to be useful for its target audiences in social media. Is it so difficult to comprehend? The brand/ product offers a promise in…

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Social media lessons from 20 favorite Seinfeld scenes!

January 18, 2009January 18, 2009 by Karthik S

I do understand that this post seems highly gimmicky. But this is something I prepared as a presentation for a friend who wanted to teach the basics and sanitize one of her client teams. I knew for a fact that the team…

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Delhi 6 blog

January 17, 2009 by Karthik S

After my post on Delhi 6’s Facebook outreach, here comes another, shoddily-thought, hurried effort in social media engagement – Delhi 6 blog. Brownie points are in order though – they do have their own URL – Delhi6blog.com – very innovative! The URL…

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Using social media to promote music titles in India

January 16, 2009 by Karthik S

Indian audio labels and producers (who, in a quirky twist of fate, hold the rights to soundtracks in India, as against actual music composers) have been complaining about rampant online piracy for quite some time now. But, what exactly are they doing…

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Social media acceptance in India

January 14, 2009 by Karthik S

Sampad Swain (Blog | Twitter) has a good post on Social Media in India & Skepticism. His post deals with the relative indifference to social media by marketers and key decision makers. He cites 3 main reasons for the skepticism – lack…

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