Karthik S | beastoftraal.com

More power to consumers’ voice!

May 14, 2009May 14, 2009 by Karthik S

WATBlog did a story on May 12 – on Jet Airways’ and Skoda’s responses to criticism online. Jet handled it slightly better, but Skoda’s was just horrendous jargon. Here’s another! Chinamayi Sripada is one of my favorite singers in recent times. She’s…

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Lifebuoy is quite sure we’re morons

May 12, 2009 by Karthik S

The new TV spot for Lifebuoy shows 2 buildings – Building A and Building B. The voiceover claims that ‘they’ made a small change in Building A. Result? Kids in Building A take go more regularly to school, play games better, enjoy…

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Long live micropublishing!

May 11, 2009May 11, 2009 by Karthik S

The Hindu has an interview with the author of ‘The Rozabal Line’ today – Mumbai-based businessman and first time novelist, Ashwin Sanghi. What caught my attention was that he had submitted his to 100 odd publishers and it seems 99 rejected it….

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Blogger engagement? What is a blog, but?

May 6, 2009 by Karthik S

The ‘Most Influential Blogs’ study by Text 100 (where I work – disclosure!) and Context Analytics (Text 100’s research subsidiary) is interesting in quite a few ways. No, the results seem obvious enough – the likes of Techcrunch, Engadget and VenturBeat top…

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Can they hear you?

April 30, 2009 by Karthik S

(This is what one may assume, is a shill. I strongly believe it is not and is relevant within the scope of this blog, barring the association with a PR agency, but with a larger objective and significance.) Are you a blogger?…

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Who is Tejas Garewal?

April 29, 2009April 29, 2009 by Karthik S

The ‘Tejas Garewal’ wrote to The Hindu’s Wheels Virtual Mechanic Q&A section, this – today! “I want to buy a Toyota LandCruiser for my sonâ??s birthday in September. He travels a lot and he will use the SUV mainly on the highway,…

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Welcome to the market…Galla and LMN!

April 23, 2009 by Karthik S

As a curious fan of anything new on the supermarket shelves, two new drinks (the non-alcoholic and non-carbonated variety…sorry!) top my list now – the thick-mango drink, Galla and Parle’s new packaged lemonade, LMN. Galla has been available in Bangalore for over…

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