Karthik S | beastoftraal.com

Lifebuoy is quite sure we’re morons

May 12, 2009 by Karthik S

The new TV spot for Lifebuoy shows 2 buildings – Building A and Building B. The voiceover claims that ‘they’ made a small change in Building A. Result? Kids in Building A take go more regularly to school, play games better, enjoy…

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Long live micropublishing!

May 11, 2009 by Karthik S

The Hindu has an interview with the author of ‘The Rozabal Line’ today – Mumbai-based businessman and first time novelist, Ashwin Sanghi. What caught my attention was that he had submitted his to 100 odd publishers and it seems 99 rejected it….

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Blogger engagement? What is a blog, but?

May 6, 2009 by Karthik S

The ‘Most Influential Blogs’ study by Text 100 (where I work – disclosure!) and Context Analytics (Text 100’s research subsidiary) is interesting in quite a few ways. No, the results seem obvious enough – the likes of Techcrunch, Engadget and VenturBeat top…

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Can they hear you?

April 30, 2009 by Karthik S

(This is what one may assume, is a shill. I strongly believe it is not and is relevant within the scope of this blog, barring the association with a PR agency, but with a larger objective and significance.) Are you a blogger?…

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Who is Tejas Garewal?

April 29, 2009 by Karthik S

The ‘Tejas Garewal’ wrote to The Hindu’s Wheels Virtual Mechanic Q&A section, this – today! “I want to buy a Toyota LandCruiser for my sonâ??s birthday in September. He travels a lot and he will use the SUV mainly on the highway,…

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Welcome to the market…Galla and LMN!

April 23, 2009 by Karthik S

As a curious fan of anything new on the supermarket shelves, two new drinks (the non-alcoholic and non-carbonated variety…sorry!) top my list now – the thick-mango drink, Galla and Parle’s new packaged lemonade, LMN. Galla has been available in Bangalore for over…

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The Canon ‘phenomenon’!

April 23, 2009 by Karthik S

I was going through the firmware update notes for my EOS 450D when a peculiar word usage caught my attention! Version 1.0.9 changes are listed as, “Fixes a phenomenon in which AEB (Auto Exposure Bracketing) shooting does not operate normally under these…

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