Karthik S | beastoftraal.com

Authenticity in the social media? Why only social media?

August 16, 2009 by Karthik S

Like I had mentioned in my last blog post, as a PR agency, we handle social media communication channels on behalf of our clients. We do not explicitly disclose if, for example, a twitter profile for a client is being handled by…

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PR 2.0? Be THE client!

August 10, 2009 by Karthik S

“Today’s PR firms are sitting ducks in the way of tomorrow’s social media freight train. They will join the extinct species of dinosaurs right about the same time as newspapers and most print magazines,” proclaimed Fuat Kircaali, Founder and CEO of SYS-CON…

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The social media opportunity!

August 3, 2009 by Karthik S

Source: Social media best practices (eMarketer) Herein lies the opportunity! A majority in small and large businesses say, ‘We recognize a policy is needed but don’t have one’. The same majority says, ‘We monitor but don’t respond externally’. The point? They all…

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Social media outreach gone haywire – the OLX way!

July 23, 2009 by Karthik S

Update (July 24, 2009) Brenda wrote back and I’m impressed. No, I still do not think OLX is relevant to Milliblog, but their tone is bang-on – it is sane and rightfully apologetic. Even if I’m not going to start using OLX…

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State of Indian software product companies

July 10, 2009 by Karthik S

There are a handful of Indian software product companies, amidst the sea of software services companies – at least ones that are well known. And, I’m referring to the ones operating in the B2B space, like Oracle…not the B2C business model companies…

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The lack of Connections!

June 28, 2009 by Karthik S

Back in December 2008, when composer A R Rahman announced a new private album called Connections, I was really excited. After all, this was his private album after ages. But, there was a catch. Connections was a Nokia exclusive…meaning, the album was…

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Passing the baton, seamlessly

June 24, 2009 by Karthik S

I was waiting for Kiruba to blog the second part of what we now Ludlum’esquely call, ‘The Kiruba Incident‘. Why? Because I had something similar to share and I was curious to see how all the negativity of Kiruba’s part one turns…

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