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Author: Karthik S

Karthik S

The social media opportunity!

August 3, 2009 by Karthik S

Source: Social media best practices (eMarketer) Herein lies the opportunity! A majority in small and large businesses say, ‘We recognize a policy is needed but don’t have one’. The same majority says, ‘We monitor but don’t respond externally’. The point? They all…

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Social media outreach gone haywire – the OLX way!

July 23, 2009 by Karthik S

Update (July 24, 2009) Brenda wrote back and I’m impressed. No, I still do not think OLX is relevant to Milliblog, but their tone is bang-on – it is sane and rightfully apologetic. Even if I’m not going to start using OLX…

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State of Indian software product companies

July 10, 2009 by Karthik S

There are a handful of Indian software product companies, amidst the sea of software services companies – at least ones that are well known. And, I’m referring to the ones operating in the B2B space, like Oracle…not the B2C business model companies…

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The lack of Connections!

June 28, 2009 by Karthik S

Back in December 2008, when composer A R Rahman announced a new private album called Connections, I was really excited. After all, this was his private album after ages. But, there was a catch. Connections was a Nokia exclusive…meaning, the album was…

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Passing the baton, seamlessly

June 24, 2009 by Karthik S

I was waiting for Kiruba to blog the second part of what we now Ludlum’esquely call, ‘The Kiruba Incident‘. Why? Because I had something similar to share and I was curious to see how all the negativity of Kiruba’s part one turns…

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Eros gets on my nerves!

June 10, 2009 by Karthik S

Eros owns the rights on everything to do with Imtiaz Ali’s 3rd film, Love Aaj Kal. And they make it mighty apparent. Impressed by the promo I saw on YouTube this morning, I tweeted the link. The movie, at least based on…

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The case for American Airlines’ website redesign

June 10, 2009 by Karthik S

I LOVE this! Truly! Dustin Curtis, a user interface designer, had an opinion about the website of American Airlines. He thought, to put it mildly, that it sucked. Fair enough – its a personal opinion. But, like most new-age, web x.0 savvy…

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