Karthik S | beastoftraal.com

Influenced enough to attempt explaining influence

October 7, 2009 by Karthik S

I commented on Amber Naslund’s recent blog post titled, ‘Fleeting influence on the web‘, but I’m still not finished with this thought process; it deserves a blog post. One of the definitions with which Amber explains influence goes, ‘…encourage and compel others…

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Selling social media engagement in India

October 5, 2009 by Karthik S

While there’s a treasure trove of online content over how firms should be using social media, there’s considerably less information on the ‘selling’ part of it – by vendors/ agencies, that is. Am I an authority to talk about this? Of course…

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Social media peanut butter

September 30, 2009 by Karthik S

Do brands on social media need to answer every single query or comment? First, it is not humanly possible even for brands with an exclusive team that manages social media or has outsourced it. Second, it is utterly pointless to even try…

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Social media engagement – the BPO parallel

September 29, 2009 by Karthik S

I was discussing conventional PR with one of India’s leading BPOs when the conversation veered towards how they, as a BPO, started engaging with a global automobile major. It started as an outsourced HR function and grew so efficiently that this BPO…

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Tharoor. Tweet. Trouble.

September 21, 2009 by Karthik S

So much has been said about Shashi Thraoor’s tweet – and it seems the twitterverse is firmly behind Mr Tharoor. Its quite ironic that the same instance of twitterati standing behind Tharoor serves as an explanation of why he was wrong in…

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Personal branding Vs client interests – the twitter dilemma

September 13, 2009 by Karthik S

More than the advent of other social sites, Twitter, in India, has exponentially increased personal branding by many different kinds of people. This is a great sign actually, that people are taking their personal branding seriously – this could help them either…

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The Big Bazaar of Indian news!

September 11, 2009 by Karthik S

What is Asin telling Dhoni? Is it, ‘Ende dheivame…who will buy such cheap stuff?’. The caption is priceless marketing…no, advertising speak. ‘Make you a star’? ‘Improved fits’? ‘Great prices’? Is Times of India endorsing the quality of the products at Big Bazaar?…

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