Karthik S | beastoftraal.com

The lone ranger

October 26, 2009 by Karthik S

In many of the client organizations where we pitch social media PR, I see an interesting trend. It is usually an employee – most of the times, a lone employee! – who spearheads any kind of social media outreach for the entire…

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Private parts

October 22, 2009 by Karthik S

Now that Google and Bing will start adding tweets and Facebook updates to search, I’m sure we’ll have more debates on privacy – particularly, ‘Facebook updates being in Google search’ part. Though it is restricted to only your friends/ network, it still…

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Whine flu

October 13, 2009 by Karthik S

First it was a ZDNET post on how people are using social media to whine about products and services. And now this piece on walletpop about how effective complaining on twitter is. Customers have long used an assortment of modes to sort…

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Influenced enough to attempt explaining influence

October 7, 2009 by Karthik S

I commented on Amber Naslund’s recent blog post titled, ‘Fleeting influence on the web‘, but I’m still not finished with this thought process; it deserves a blog post. One of the definitions with which Amber explains influence goes, ‘…encourage and compel others…

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Selling social media engagement in India

October 5, 2009 by Karthik S

While there’s a treasure trove of online content over how firms should be using social media, there’s considerably less information on the ‘selling’ part of it – by vendors/ agencies, that is. Am I an authority to talk about this? Of course…

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Social media peanut butter

September 30, 2009 by Karthik S

Do brands on social media need to answer every single query or comment? First, it is not humanly possible even for brands with an exclusive team that manages social media or has outsourced it. Second, it is utterly pointless to even try…

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Social media engagement – the BPO parallel

September 29, 2009 by Karthik S

I was discussing conventional PR with one of India’s leading BPOs when the conversation veered towards how they, as a BPO, started engaging with a global automobile major. It started as an outsourced HR function and grew so efficiently that this BPO…

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