Karthik S | beastoftraal.com

Can advertising become a two-way communication?

November 23, 2009 by Karthik S

I tweeted earlier today – ‘Wondering if TV/ print ads should have a feedback sms no./ mail ID…’ Think about it…when was the last time you saw an ad in print or on TV that you thought broke new ground in the…

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Willingness to work 24X7? In a recruitment ad?

November 18, 2009 by Karthik S

I have 2 reasons to be really, really annoyed with Cognizant, today. One minor reason – a Cognizant bus overtook me on the left, quite rudely. But I completely understand – the driver is just a contract employee and I don’t have…

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In defense of the native twitter retweet

November 12, 2009 by Karthik S

If Twitter merely created a native retweet feature that mirrors how we have been using it, wouldn’t the world would go, ‘Bah, what’s new? We’ve been retweeting anyway!’?. And now, the world only seems annoyed. Why? Because, people do not have the…

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No BS communication

November 10, 2009 by Karthik S

Organizations have traditionally thrived in a particular way of communicating with the world – using middlemen (PR/ advertising agencies), and in a language that, after the levels and silos, is quite different from the way normal people talk and understand. Social media…

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Social business design for dummies

November 7, 2009 by Karthik S

(Apologies to Dachis Group, David Armano, Peter Kim et al.!) As I grudgingly got up this morning to attend an orientation session at my son’s school, I never knew that I’d end up blogging about the experience…let alone drag social business design…

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Twitter lists’ Seinfeld connection

November 5, 2009 by Karthik S

One of my recent tweets was, No more ‘How many you have?’. Its time for ‘How many have you?. Of course, its about twitter’s latest and greatest in massages – ego massage, that is – The Twitter List! It’s a brilliantly sneaky…

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Overdosing on the PR koolaid

October 29, 2009 by Karthik S

Todd Defren recently posted a fictitious conversation between a PR rep and an creative ad guy, on how social media is not really the ‘thing’ of advertising agencies. Its quite funny, no doubt, but I guess we’re drinking too much of the…

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