Karthik S | beastoftraal.com

Is Twitter the new comment system?

January 4, 2010 by Karthik S

Take a look at this much-tweeted post titled, ‘2 Advertising Tools PR Pros Should Have‘, by David Mullen. As of writing my blog post, that David’s post has 12 tweets/ retweets. Surprisingly, David himself has not tweeted about this post, again as…

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The serendipitous discovery of a family deity

January 3, 2010 by Karthik S

While the rest of the world had a ‘spirited’ new year celebration, I decided to do something drastically different – visit our supposed family deity in a quaint little village called Puthucode, in Kerala. Now, I’m not a Keralite. I’m from Kerala’s…

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The insecure trio

January 2, 2010 by Karthik S

As someone who has been running a website that tracks plagiarism in Indian film (predominantly) music, I’m amazed at how Indians (in particular) are so wary of crediting their sources. My site covers music, and hence I find composers going out of…

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Social media lessons from the Blue Dart incident

December 29, 2009 by Karthik S

Given the number of queries I’m getting and the way the comments have made me think, here’s a crisp summary of what happened and some valid lessons on social media engagement, for organizations. My earlier post was done as a customer annoyed…

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The decade definers

December 28, 2009 by Karthik S

(Cross-posted from my other blog, Milliblog, where it makes more sense from a music/ movies perspective. But, it is also about technology and distribution – so here it goes!) As we near the end of another decade, more than listing the top…

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I hate liars. I hate Blue Dart.

December 26, 2009 by Karthik S

Update (Dec. 28, 2009): Got at least 3 calls from various people at Blue Dart, Bangalore. I was told that the delivery guy came to my apartment gate, asked for me at the security – the security supposedly called me on my…

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Social media is like an alien attack!

December 21, 2009 by Karthik S

…or even a natural calamity, for that matter! Have you noticed? Aliens almost always attack the US, with the notable exception of District 9, where they, at last, decided to hover above South Africa. Its almost as if aliens are aware of…

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