Karthik S | beastoftraal.com

The insecure trio

January 2, 2010 by Karthik S

As someone who has been running a website that tracks plagiarism in Indian film (predominantly) music, I’m amazed at how Indians (in particular) are so wary of crediting their sources. My site covers music, and hence I find composers going out of…

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Social media lessons from the Blue Dart incident

December 29, 2009 by Karthik S

Given the number of queries I’m getting and the way the comments have made me think, here’s a crisp summary of what happened and some valid lessons on social media engagement, for organizations. My earlier post was done as a customer annoyed…

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The decade definers

December 28, 2009 by Karthik S

(Cross-posted from my other blog, Milliblog, where it makes more sense from a music/ movies perspective. But, it is also about technology and distribution – so here it goes!) As we near the end of another decade, more than listing the top…

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I hate liars. I hate Blue Dart.

December 26, 2009 by Karthik S

Update (Dec. 28, 2009): Got at least 3 calls from various people at Blue Dart, Bangalore. I was told that the delivery guy came to my apartment gate, asked for me at the security – the security supposedly called me on my…

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Social media is like an alien attack!

December 21, 2009 by Karthik S

…or even a natural calamity, for that matter! Have you noticed? Aliens almost always attack the US, with the notable exception of District 9, where they, at last, decided to hover above South Africa. Its almost as if aliens are aware of…

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I’m berried in smartphone joy!

December 11, 2009 by Karthik S

This may sound like a gushing, blatant client plug, but as a smartphone user, I have to document my thoughts as I moved from Nokia’s E61i to BlackBerry’s 8520. I’ve to admit at the outset that I have been a vehement supporter…

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Why I moved my own cheese

December 7, 2009 by Karthik S

After being a client for a long time, an year in advertising and communications design, and 2 years in public relations, I’m now moving my cheese, myself. To Edelman. Yes, after 2 fantastic years at Text 100, Bangalore, I’m moving to Edelman…

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