Karthik S | beastoftraal.com

Do you deserve royalty from The Times of India when they quote your tweet?

January 11, 2010 by Karthik S

It is fascinating to see mainstream media making ‘news’ out of tweets and Facebook updates. Take for instance, this news piece on The Times of India, that quotes Shah Rukh Khan, from his tweet, on his stand about the pathetic state of…

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What does Frooti and Apple have to do with the colour of a bra?

January 9, 2010 by Karthik S

Now that the whole world knows a lot more about ladies undergarment colors… I don’t need to explain it again. Here’s a good gist. Without getting into whether it was worth it or if it really helped raise awareness of breast cancer…let…

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Does ICICI Prudential have a secret document titled, ‘FAQs for dealing with irate customers during December, January & February’?

January 9, 2010 by Karthik S

I had recently commented about (tweeted!) how brilliantly LIC’s online premium paying service works. The best part about it is the fact they seem to have spent time in understanding customers’ requirements. Almost every single corporate in India demands premium receipts from…

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Evaluating owned, earned and paid media using involvement

January 8, 2010 by Karthik S

Forrester Research recently published a report on defining earned, owned and paid media. This concept has been in circulation for some time now, but what Forrester released, at least from Sean Corcoran’s blog post, made for a lucid explanation. While I haven’t…

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Social media lessons from a 70+ year old man!

January 7, 2010 by Karthik S

Beyond all this social media engagement conversation, something really simple happened yesterday that I had to pause and ponder. My dad bought a pack of oats last month – he was bored with Quaker Oats and wanted to try another brand. So…

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Nexus One…Skylight…sigh!

January 6, 2010 by Karthik S

So, we have more stuff to droll over…other than the iTablet from Apple, which, at this point, merely sounds like a bad medicine. Nexus One went official sometime ago. But, as with many other drool-worthy things, there’s that caveat…this darn thing is…

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Is K&N the automobile equivalent of ‘Intel Inside’?

January 5, 2010 by Karthik S

Seen this logo? I see it every single day, outside almost every singleÂ roadside automobile mechanic in Bangalore. Remember seeing this logo in Delhi, Mumbai, Chennai and other cities as well! Its the logo of a brand of automobile air filter, called,…

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