Karthik S | beastoftraal.com

Social media lessons from a 70+ year old man!

January 7, 2010 by Karthik S

Beyond all this social media engagement conversation, something really simple happened yesterday that I had to pause and ponder. My dad bought a pack of oats last month – he was bored with Quaker Oats and wanted to try another brand. So…

17 Comments

Nexus One…Skylight…sigh!

January 6, 2010 by Karthik S

So, we have more stuff to droll over…other than the iTablet from Apple, which, at this point, merely sounds like a bad medicine. Nexus One went official sometime ago. But, as with many other drool-worthy things, there’s that caveat…this darn thing is…

No comment

Is K&N the automobile equivalent of ‘Intel Inside’?

January 5, 2010 by Karthik S

Seen this logo? I see it every single day, outside almost every singleÂ roadside automobile mechanic in Bangalore. Remember seeing this logo in Delhi, Mumbai, Chennai and other cities as well! Its the logo of a brand of automobile air filter, called,…

No comment

Is Twitter the new comment system?

January 4, 2010 by Karthik S

Take a look at this much-tweeted post titled, ‘2 Advertising Tools PR Pros Should Have‘, by David Mullen. As of writing my blog post, that David’s post has 12 tweets/ retweets. Surprisingly, David himself has not tweeted about this post, again as…

5 Comments

The serendipitous discovery of a family deity

January 3, 2010 by Karthik S

While the rest of the world had a ‘spirited’ new year celebration, I decided to do something drastically different – visit our supposed family deity in a quaint little village called Puthucode, in Kerala. Now, I’m not a Keralite. I’m from Kerala’s…

1 Comment

The insecure trio

January 2, 2010 by Karthik S

As someone who has been running a website that tracks plagiarism in Indian film (predominantly) music, I’m amazed at how Indians (in particular) are so wary of crediting their sources. My site covers music, and hence I find composers going out of…

12 Comments

Social media lessons from the Blue Dart incident

December 29, 2009 by Karthik S

Given the number of queries I’m getting and the way the comments have made me think, here’s a crisp summary of what happened and some valid lessons on social media engagement, for organizations. My earlier post was done as a customer annoyed…

4 Comments