Karthik S | beastoftraal.com

Social media engagement – the BPO parallel

September 29, 2009 by Karthik S

I was discussing conventional PR with one of India’s leading BPOs when the conversation veered towards how they, as a BPO, started engaging with a global automobile major. It started as an outsourced HR function and grew so efficiently that this BPO…

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Tharoor. Tweet. Trouble.

September 21, 2009September 21, 2009 by Karthik S

So much has been said about Shashi Thraoor’s tweet – and it seems the twitterverse is firmly behind Mr Tharoor. Its quite ironic that the same instance of twitterati standing behind Tharoor serves as an explanation of why he was wrong in…

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Personal branding Vs client interests – the twitter dilemma

September 13, 2009September 13, 2009 by Karthik S

More than the advent of other social sites, Twitter, in India, has exponentially increased personal branding by many different kinds of people. This is a great sign actually, that people are taking their personal branding seriously – this could help them either…

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The Big Bazaar of Indian news!

September 11, 2009September 11, 2009 by Karthik S

What is Asin telling Dhoni? Is it, ‘Ende dheivame…who will buy such cheap stuff?’. The caption is priceless marketing…no, advertising speak. ‘Make you a star’? ‘Improved fits’? ‘Great prices’? Is Times of India endorsing the quality of the products at Big Bazaar?…

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Bloggers are not trustworthy? Huh??

August 26, 2009August 26, 2009 by Karthik S

Looks like Leah Jones has just whipped up a passionate discussion with her blog post, ‘Is his Trust?‘. The crux is, ‘Can you trust bloggers at all?’. The main point is about Chris Brogan, cozying up with Sony, 8 months after he…

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Saif is searching for his long-lost girl friend! Does anybody care?

August 20, 2009August 20, 2009 by Karthik S

Click on the 2 exhibits to see the full story – they’re available online here and here! Now, what kind of reaction would the brand behind this exercise be looking at? Is it, 1. Aaaah…gee…I really want to know who this girl…

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Authenticity in the social media? Why only social media?

August 16, 2009 by Karthik S

Like I had mentioned in my last blog post, as a PR agency, we handle social media communication channels on behalf of our clients. We do not explicitly disclose if, for example, a twitter profile for a client is being handled by…

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