Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Author: Karthik S

Karthik S

Evaluating owned, earned and paid media using involvement

January 8, 2010January 8, 2010 by Karthik S

Forrester Research recently published a report on defining earned, owned and paid media. This concept has been in circulation for some time now, but what Forrester released, at least from Sean Corcoran’s blog post, made for a lucid explanation. While I haven’t…

1 Comment
Continue Reading

Social media lessons from a 70+ year old man!

January 7, 2010 by Karthik S

Beyond all this social media engagement conversation, something really simple happened yesterday that I had to pause and ponder. My dad bought a pack of oats last month – he was bored with Quaker Oats and wanted to try another brand. So…

17 Comments
Continue Reading

Nexus One…Skylight…sigh!

January 6, 2010 by Karthik S

So, we have more stuff to droll over…other than the iTablet from Apple, which, at this point, merely sounds like a bad medicine. Nexus One went official sometime ago. But, as with many other drool-worthy things, there’s that caveat…this darn thing is…

No comment
Continue Reading

Is K&N the automobile equivalent of ‘Intel Inside’?

January 5, 2010 by Karthik S

Seen this logo? I see it every single day, outside almost every single  roadside automobile mechanic in Bangalore. Remember seeing this logo in Delhi, Mumbai, Chennai and other cities as well! Its the logo of a brand of automobile air filter, called,…

No comment
Continue Reading

Is Twitter the new comment system?

January 4, 2010January 4, 2010 by Karthik S

Take a look at this much-tweeted post titled, ‘2 Advertising Tools PR Pros Should Have‘, by David Mullen. As of writing my blog post, that David’s post has 12 tweets/ retweets. Surprisingly, David himself has not tweeted about this post, again as…

5 Comments
Continue Reading

The serendipitous discovery of a family deity

January 3, 2010 by Karthik S

While the rest of the world had a ‘spirited’ new year celebration, I decided to do something drastically different – visit our supposed family deity in a quaint little village called Puthucode, in Kerala. Now, I’m not a Keralite. I’m from Kerala’s…

1 Comment
Continue Reading

The insecure trio

January 2, 2010January 2, 2010 by Karthik S

As someone who has been running a website that tracks plagiarism in Indian film (predominantly) music, I’m amazed at how Indians (in particular) are so wary of crediting their sources. My site covers music, and hence I find composers going out of…

12 Comments
Continue Reading

Posts pagination

Prev 1 … 217 218 219 … 234 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2025 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes