Karthik S | beastoftraal.com

Doctors using social media – would it be considered advertising?

February 1, 2010 by Karthik S

While on my way to a meeting with a prospective client, I came across a couple of hospitals. They reminded me of a few hospital adverts on TV – vernacular television, to be specific. These ads had models (that I recall seeing…

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Honda. Toyota. Product recalls. Online?

January 30, 2010 by Karthik S

There’s tremendous buzz about the ‘recall campaigns’ by the 2 automobile giants – Toyota and Honda, all over the print, television and online media. Even in India. Twitter is abuzz with comments and opinions. There is also a lot of discussion online…

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When MTV India is accused of plagiarism!

January 28, 2010 by Karthik S

That does sound funny – one would expect the Hindi film composers featured in MTV India to be accused of plagiarism; but in this case, MTV India itself is being accused of plagiarism. Rightfully so. Ashish Shakya (aka @stupidusmaximus) tweeted early this…

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Going deeper into PR agencies’ ‘killer pitch’

January 28, 2010 by Karthik S

Tom Foremski’s Silicon Valley Watcher post titled, ‘The Killer Pitch? – When PR Agencies Can Do This – Look Out…‘ has this ponder-worthy sentence, While there are lots of bad pitches out there, there are also lots of good pitches. Even with…

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Welcome to Twitter, Salman Khan!

January 27, 2010 by Karthik S

Shah Rukh Khan is on twitter, tweeting away to glory and gathering followers. Should Salman Khan follow suit? Perhaps. But given his unique persona, he is the ideal candidate to turn Twitter on its head and not do the usual. Here’s how!…

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Using paid media to get earned media

January 25, 2010 by Karthik S

I recently had a caustic comment about Indian film star (well, superstar!) Shah Rukh Khan endorsing a brand of DTH satellite TV (Dish TV) on a television spot, along with his obviously fake wife and daughter. In response, a fellow tweeter agreed…

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Deciphering Edelman’s Digital Brand Index 2.0 findings

January 21, 2010 by Karthik S

I have had a unique opportunity to see the Digital Brand Index from 2 vastly different perspectives – I saw DBI 1.0 while I was in my earlier organization. And now, for DBI 2.0, I’m in Edelman India and being a part…

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