Karthik S | beastoftraal.com

Should a CEO be addressing customer complaints on Twitter?

October 8, 2010October 8, 2010 by Karthik S

Takeaways can be a fascinating thing – you read a blog post and your takeaway could be completely different from what the author may have intended it as! Molli Megasko’s post on Spin Sucks titled, ‘Steve Jobs Answers Emails‘ was set up…

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Indian authors using social media for promoting their books

October 7, 2010October 7, 2010 by Karthik S

It was almost 2 years back when I wrote about Shobhaa De’s using social media to promote her book, ‘Superstar India’, in this blog. Much has happened since…she’s even gone ahead and asked for the ban of Dabangg, of all things! But…

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A legitimate rival to Maggi in India, finally – ITC Sunfeast’s Yippee!

October 6, 2010October 24, 2018 by Karthik S

I don’t think anybody would even dream of disputing Maggi’s continuously amazing hold over the instant noodles market in India. I’ve been a Maggi fan ever since it was launched…or ever since I was born, whichever came first/later. I have even ‘interacted’…

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Thoughts on Wipro’s first tweetference

October 5, 2010October 5, 2010 by Karthik S

Former Wipro’ite, Jessie Paul (now CEO of PaulWriter) has a post on Wipro’s tweetference. This is Wipro’s first ever tweetference and Jessie has addressed almost all relevant points that need to be mentioned in her post titled, ‘Wipro’s Tweetference – 5 Quick…

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Evolution of Call-To-Action – from ‘visit us’ to ‘join us’

October 4, 2010 by Karthik S

If you set aside e-commerce (online purchases), where the call to action (CTA, since I’m going to use it quite often) is reasonably straight forward (‘Add to shopping cart’, ‘Buy now’ etc.), consider how CTA has evolved over the years in mainstream…

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An ad-supported, subsidized film in a theater?

September 29, 2010February 17, 2011 by Karthik S

Ad-supported this…ad-supported that…why not have an ad-supported cinema show at the theater? Consider this: We already have ads before the film starts and some during the intermission (an Indian concept, I suppose!). So, why not have ads during the film too? I…

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PR, advertising and digital firms do not own social media; the client does!

September 27, 2010 by Karthik S

I came across 2 divergent pieces of posts last week. Arun Sudhaman of The Holmes Report writes, “PR firms are finally realizing the opportunity to provide the kinds of services that, in the digital worldâ??s short history, have tended to be associated…

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