Karthik S | beastoftraal.com

Why can’t we sue a celebrity brand ambassador like Aamir Khan?

October 21, 2010 by Karthik S

I have no legal knowledge to explore this topic, but let me offer a couple of points worth pondering. 1. A movie is vastly different from an advertisement A film is an obvious make-believe. People realize and understand that films are merely…

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Going beyond the Facebook ‘Like’ bean counter

October 20, 2010 by Karthik S

Despite the fact that DDB Opinionway’s survey covers just 1,642 Facebook ‘likers’, the results still throw up a lot of valid insights. Facebook and brands from DDB Here are the top 6 takeaways, in my perspective. 1. Top 3 sectors – causes…

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[Mauled In Translation] Vanish fabric stain remover, starring Sridevi

October 19, 2010 by Karthik S

I noticed this new TVC starring Sridevi, for Vanish fabric stain remover – it has a last shot with Sridevi seated in a largi’sh chair and uttering Mr. India’s iconic dialog by Amrish Puri – ‘Mogambo khush hua’. She may be referring…

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Is it a good idea to burn bridges with your former employers and also mock them?

October 18, 2010 by Karthik S

As a voracious reader of OPEN magazine, I loved reading Avirook Sen’s long, multi-page piece on how he settled with his former employer, NewsX – that woe-ridden television news channel that now seems to be the most constructive of all, albeit with…

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Oakley’s generous offer to rescued Chilean miners – disaster marketing?

October 15, 2010 by Karthik S

Noticed Oakley’s effort earlier today, via Frank Strong’s amplify and David Meerman Scott’s detailed post. They donated 35 sunglasses and the rescued miners came out of the hell hole wearing Oakleys. Quite appropriate, I agree, considering all they’ve seen is darkness, since…

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Why is Greater Manchester Police livetweeting all incidents for 24 hours?

October 14, 2010 by Karthik S

While the administrative class in India seems to be interested in roping public participation to help them (Delhi Traffic Police’s Facebook initiative; Janaagraha’s I Paid A Bribe – and my take on both), here’s an unique and innovative effort by Greater Manchester…

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Why not postal backlash or email backlash? Why only ‘social media backlash’?

October 13, 2010 by Karthik S

Mashable says, ‘Gap Reverts to Original Logo After Social Media Backlash’. Isn’t that simply fan backlash? Or consumer backlash? People use social media as a mode to offer feedback since it is easy, scalable and spreadable. I wonder if Gap had any…

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