Karthik S | beastoftraal.com

Why is Greater Manchester Police livetweeting all incidents for 24 hours?

October 14, 2010 by Karthik S

While the administrative class in India seems to be interested in roping public participation to help them (Delhi Traffic Police’s Facebook initiative; Janaagraha’s I Paid A Bribe – and my take on both), here’s an unique and innovative effort by Greater Manchester…

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Why not postal backlash or email backlash? Why only ‘social media backlash’?

October 13, 2010 by Karthik S

Mashable says, ‘Gap Reverts to Original Logo After Social Media Backlash’. Isn’t that simply fan backlash? Or consumer backlash? People use social media as a mode to offer feedback since it is easy, scalable and spreadable. I wonder if Gap had any…

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The case…for and against Hrish Thota a.k.a @dhempe

October 11, 2010 by Karthik S

Hrish Thota (known as @dhempe, on Twitter) gained something online today that is perhaps a world’s first for normal people on Twitter – he got himself a @fakedhempe. It really doesn’t matter who is behind this effort, but the point is simply…

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Is Mark Zuckerberg completely missing the point about his own baby, Facebook?

October 9, 2010 by Karthik S

In a Mashable piece about his take on the film ‘The Social Network’, Mark says this, We build products that 500 million people seeâ?¦ If 5 million people see a movie, it doesnâ??t really matter that much. That sounds massively incongruous coming…

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Should a CEO be addressing customer complaints on Twitter?

October 8, 2010 by Karthik S

Takeaways can be a fascinating thing – you read a blog post and your takeaway could be completely different from what the author may have intended it as! Molli Megasko’s post on Spin Sucks titled, ‘Steve Jobs Answers Emails‘ was set up…

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Indian authors using social media for promoting their books

October 7, 2010 by Karthik S

It was almost 2 years back when I wrote about Shobhaa De’s using social media to promote her book, ‘Superstar India’, in this blog. Much has happened since…she’s even gone ahead and asked for the ban of Dabangg, of all things! But…

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A legitimate rival to Maggi in India, finally – ITC Sunfeast’s Yippee!

October 6, 2010 by Karthik S

I don’t think anybody would even dream of disputing Maggi’s continuously amazing hold over the instant noodles market in India. I’ve been a Maggi fan ever since it was launched…or ever since I was born, whichever came first/later. I have even ‘interacted’…

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