Karthik S | beastoftraal.com

Indian authors using social media for promoting their books

October 7, 2010 by Karthik S

It was almost 2 years back when I wrote about Shobhaa De’s using social media to promote her book, ‘Superstar India’, in this blog. Much has happened since…she’s even gone ahead and asked for the ban of Dabangg, of all things! But…

No comment

A legitimate rival to Maggi in India, finally – ITC Sunfeast’s Yippee!

October 6, 2010 by Karthik S

I don’t think anybody would even dream of disputing Maggi’s continuously amazing hold over the instant noodles market in India. I’ve been a Maggi fan ever since it was launched…or ever since I was born, whichever came first/later. I have even ‘interacted’…

16 Comments

Thoughts on Wipro’s first tweetference

October 5, 2010 by Karthik S

Former Wipro’ite, Jessie Paul (now CEO of PaulWriter) has a post on Wipro’s tweetference. This is Wipro’s first ever tweetference and Jessie has addressed almost all relevant points that need to be mentioned in her post titled, ‘Wipro’s Tweetference – 5 Quick…

1 Comment

Evolution of Call-To-Action – from ‘visit us’ to ‘join us’

October 4, 2010 by Karthik S

If you set aside e-commerce (online purchases), where the call to action (CTA, since I’m going to use it quite often) is reasonably straight forward (‘Add to shopping cart’, ‘Buy now’ etc.), consider how CTA has evolved over the years in mainstream…

No comment

An ad-supported, subsidized film in a theater?

September 29, 2010 by Karthik S

Ad-supported this…ad-supported that…why not have an ad-supported cinema show at the theater? Consider this: We already have ads before the film starts and some during the intermission (an Indian concept, I suppose!). So, why not have ads during the film too? I…

2 Comments

PR, advertising and digital firms do not own social media; the client does!

September 27, 2010 by Karthik S

I came across 2 divergent pieces of posts last week. Arun Sudhaman of The Holmes Report writes, “PR firms are finally realizing the opportunity to provide the kinds of services that, in the digital worldâ??s short history, have tended to be associated…

1 Comment

Does the lack of a personal message in a LinkedIn invite bother you?

September 27, 2010 by Karthik S

Stumbled upon 2 blog posts recently about LinkedIn invites – ‘(I am tired of) Generic LinkedIn Invitations‘ and ‘Best practices in writing LinkedIn invitations‘. Time and again, I see someone in my Twitter timeline complaining about how lame it is to send…

7 Comments