Karthik S | beastoftraal.com

Sowing a brand’s wild seeds all over the web

September 14, 2010 by Karthik S

I happened to see this bizarre TVC last night. It had a son (type of person) clinging on to his dad (type of person), wherever the dad went. Even loo. It ended with something to do with Lenovo PCs being the ones…

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Raw News and the birth of the journalist star

September 13, 2010 by Karthik S

In a recent blog post titled, ‘The Media Still Matter‘, Tim Dyson talks about ways in which mainstream media is yet to and can evolve, to include the changes made possible by social media. I really like the 4 points he notes…

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Trying to go viral for the sheer heck of it – purrfect example from IKEA

September 10, 2010 by Karthik S

IKEA UK releases 100 house cats in its Wembley store and makes it a YouTube ‘viral’ thingy. The point, please? People ‘in the’ video seem to be having a lot of fun…it’s their cat…their video…after all. Watching it is such a mundane…

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Social media engagement – the uncomfortable focus on fan count

September 9, 2010 by Karthik S

a.k.a Part Three of ‘Selling social media in India’. Recently, I started using the first part of Harry Potter (The Sorcerer’s Stone) as the bed time reading material for my about-to-be-7 son. Before Harry Potter happened, I was telling him stories, on…

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How to land a career in Digital PR – the India version

September 7, 2010 by Karthik S

Thanks to Gautam Ghosh for being the inspiration behind this post, by referencing the original post on Mashable! Beyond a few factors, most of the points mentioned in this post are not India-specific and apply to just about anyone looking for a…

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The rise of the social communicator

September 3, 2010 by Karthik S

I’ve handled corporate communications function for 3 companies, 2 in Delhi and 1 in Bangalore, before moving to the agency side, where I perhaps did the same, along with a team, for multiple companies/brands. In India, usually, corporate communications is the function…

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A nasal decongestant tells us, ‘Let’s Decongest’, quite aptly!

August 25, 2010 by Karthik S

I came across a Twitter profile called, ‘LetsDecongest‘ recently, from a retweet by Mansi T (@media_reveries on Twitter). It mentioned that Otrivin, the nasal decongestant brand from Novartis, gave away 2,292 saplings over the weekend. I searched online and found a Facebook…

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