Karthik S | beastoftraal.com

Trying to go viral for the sheer heck of it – purrfect example from IKEA

September 10, 2010 by Karthik S

IKEA UK releases 100 house cats in its Wembley store and makes it a YouTube ‘viral’ thingy. The point, please? People ‘in the’ video seem to be having a lot of fun…it’s their cat…their video…after all. Watching it is such a mundane…

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Social media engagement – the uncomfortable focus on fan count

September 9, 2010 by Karthik S

a.k.a Part Three of ‘Selling social media in India’. Recently, I started using the first part of Harry Potter (The Sorcerer’s Stone) as the bed time reading material for my about-to-be-7 son. Before Harry Potter happened, I was telling him stories, on…

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How to land a career in Digital PR – the India version

September 7, 2010 by Karthik S

Thanks to Gautam Ghosh for being the inspiration behind this post, by referencing the original post on Mashable! Beyond a few factors, most of the points mentioned in this post are not India-specific and apply to just about anyone looking for a…

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The rise of the social communicator

September 3, 2010 by Karthik S

I’ve handled corporate communications function for 3 companies, 2 in Delhi and 1 in Bangalore, before moving to the agency side, where I perhaps did the same, along with a team, for multiple companies/brands. In India, usually, corporate communications is the function…

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A nasal decongestant tells us, ‘Let’s Decongest’, quite aptly!

August 25, 2010 by Karthik S

I came across a Twitter profile called, ‘LetsDecongest‘ recently, from a retweet by Mansi T (@media_reveries on Twitter). It mentioned that Otrivin, the nasal decongestant brand from Novartis, gave away 2,292 saplings over the weekend. I searched online and found a Facebook…

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Content syndication by bloggers and the exclusivity clause

August 24, 2010 by Karthik S

Assuming you know that I also do music reviews on my other blog, Milliblog, I faced an interesting and perplexing situation last week. I got a call from a national daily to syndicate my music reviews as a weekly column. Since this…

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Reporting traffic violations and bribes online is mob injustice

August 21, 2010 by Karthik S

I woke up to the cover story in Bangalore Mirror about two citizen empowerment (!) initiatives, this morning – ‘You paid bribe? Tell the whole world‘ and ‘Auto driver misbehaving? Get on FB‘. One was http://www.ipaidabribe.com/, an initiative by Janaagraha and, as…

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