Karthik S | beastoftraal.com

How is an inflamed conjunctivitis sufferer, living on hand sanitizers and self-imposed seclusion, supposed to find a gift for his wife, for their 10th anniversary?

October 30, 2010 by Karthik S

I got affected by conjunctivitis, last Friday (Oct. 22nd). This is my first ever conjunctivitis attack and I have a sneaky feeling I’m being punished for this irreverent tweet, by the God of 3D, I see a L-O-T of ads for 3D…

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Is the current method of promoting films on Facebook fundamentally flawed?

October 29, 2010 by Karthik S

How are films promoted? Top-of-mind tactics? Posters on wall. Interviews in the media with lead stars and crew. Special making-of-the-<film> in the TV, for high-profile films. Online banner ads. Merchandising toys/gifts. Tie-up with another brand for better reach through context. There may…

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Blogger outreach? Here’s a 7 step process to find top bloggers

October 28, 2010 by Karthik S

Despite all this evolution into social networking, twitter etc. one of the oft-used phrases to denote a ‘social media activity’, at the client side, is still, ‘blogger meet’! At the same time, there is enough chatter, debate and eventual annoyance on poor…

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[Mauled In Translation] Coke’s Diwali ad featuring Warli art

October 27, 2010 by Karthik S

I’m sure you’ve seen the new Coca Cola TVC…the one featuring Warli art. This one… I couldn’t get the Tamil version of this TVC online, but there are two things that seem MASSIVELY discordant in the transliteration. 1. The original TVC has…

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8 Mahindra properties on Facebook and a potential question on ROI

October 26, 2010 by Karthik S

Regardless of the fact that I heard from someone that Mahindra Group actually did a press release for one of these 8 properties when it reached some magic number, I’m hugely impressed with the sheer numbers they have amassed. Mahindra Scorpio: 194,000+…

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The Mp3 experiment in India?

October 25, 2010 by Karthik S

Seen the Mp3 experiment by Improv Everywhere? Here’s Mp3 experiment No. 7! Full marks for the way it has been conceptualized and executed – super impressed! And of course, the way it has been cataloged for promotion…like the video above! Or even…

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Two nazis for the day – disclaimer-nazi and grammar-nazi

October 24, 2010 by Karthik S

Just 2 questions that literally popped out at me, while I was going through this morning’s newspaper (Times of India, page 2). First, see this advertisement/news for Lavasa (click on it for full version). See the footer notes in the bottom right….

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