Karthik S | beastoftraal.com

5 lessons from Woodland’s social missteps

November 2, 2010 by Karthik S

I noticed this sandal/slipper from Woodland on Sunday, in The Sunday Times of India. This one, I thought it looked pretty good. As someone who is looking to get a slipper-type footwear after getting bored with the sandal-type one, this looked like…

7 Comments

Theory of digital relativity – time, space and a new, third factor

November 1, 2010 by Karthik S

In the final scene of David Fincher’s ‘The Social Network’, Mark Zuckerberg (played by Jesse Eisenberg), just after he was told, ‘You’re not an asshole, Mark. You’re just trying really hard to be’, by a sympathetic lawyer, goes to Facebook and finds…

No comment

How is an inflamed conjunctivitis sufferer, living on hand sanitizers and self-imposed seclusion, supposed to find a gift for his wife, for their 10th anniversary?

October 30, 2010 by Karthik S

I got affected by conjunctivitis, last Friday (Oct. 22nd). This is my first ever conjunctivitis attack and I have a sneaky feeling I’m being punished for this irreverent tweet, by the God of 3D, I see a L-O-T of ads for 3D…

8 Comments

Is the current method of promoting films on Facebook fundamentally flawed?

October 29, 2010 by Karthik S

How are films promoted? Top-of-mind tactics? Posters on wall. Interviews in the media with lead stars and crew. Special making-of-the-<film> in the TV, for high-profile films. Online banner ads. Merchandising toys/gifts. Tie-up with another brand for better reach through context. There may…

2 Comments

Blogger outreach? Here’s a 7 step process to find top bloggers

October 28, 2010 by Karthik S

Despite all this evolution into social networking, twitter etc. one of the oft-used phrases to denote a ‘social media activity’, at the client side, is still, ‘blogger meet’! At the same time, there is enough chatter, debate and eventual annoyance on poor…

4 Comments

[Mauled In Translation] Coke’s Diwali ad featuring Warli art

October 27, 2010 by Karthik S

I’m sure you’ve seen the new Coca Cola TVC…the one featuring Warli art. This one… I couldn’t get the Tamil version of this TVC online, but there are two things that seem MASSIVELY discordant in the transliteration. 1. The original TVC has…

7 Comments

8 Mahindra properties on Facebook and a potential question on ROI

October 26, 2010 by Karthik S

Regardless of the fact that I heard from someone that Mahindra Group actually did a press release for one of these 8 properties when it reached some magic number, I’m hugely impressed with the sheer numbers they have amassed. Mahindra Scorpio: 194,000+…

1 Comment