Karthik S | beastoftraal.com

The murky underworld of Facebook page management in India

November 15, 2010 by Karthik S

A couple of weeks back, while driving my way back home in the evening, I was waiting for the signal to turn green in the busy Trinity Junction in Bangalore. A couple of pedestrians were waiting for their signal to cross the…

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Why is the Air India fiasco video terribly bad PR, but its equivalent online, completely routine?

November 12, 2010 by Karthik S

Have you seen this video at least by now? I’m sure you would have – it is one heck of an angry mob, at Delhi’s new swanky T3, also featuring a couple of completely clueless, lost, scared looking Air India staff. I’m…

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A huge morale booster for corporate/marketing communication teams?

November 11, 2010 by Karthik S

Update on this post…added in the end. There are hardly ever any communication-related jobs in Times of India’s Ascent, but I check it nevertheless, every week. Perhaps a connection from my past life, as a corporate communication guy, in the client side….

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What is so social about a social media newsroom?

November 10, 2010 by Karthik S

There’s a lot of interest around social media newsrooms, these days. So, let me ask this straight – who is a social media newsroom targeted at? Let me start with this post on The Buzz Bin – Wake Up! Your Online Newsroom…

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Is Technorati’s State of the Blogosphere still relevant?

November 9, 2010 by Karthik S

…or, for that matter, is Technorati, and even blogging, as a medium, still relevant? I used to eagerly look forward to Technorati’s State of the Blogosphere (the 2010 report), till 2 years ago. Since last year, I’m not entirely sure if this…

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Resetting the reviewer-reader equation using internet

November 8, 2010 by Karthik S

The latest OPEN magazine has a piece, ‘Review of Reviewers‘, by Madhavankutty Pillai and Pratibha Singh that makes for very interesting reading. It talks of how Indian film makers and actors react to reviews and even says that there are just 7-8…

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Can companies use employees as its online cheerleaders?

November 3, 2010 by Karthik S

Can I talk positively online about my employer/brand that I work for? I have always pondered over this question – after all, why not? I can have a personal opinion that is removed from my relationship with my employer/brand, right? This post…

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