Karthik S | beastoftraal.com

Adding the dimension of time, to Warhol’s 15 minutes of fame – 100 hours of fame…anyone?

November 19, 2010 by Karthik S

Yes, I do understand that he said ‘world famous’, not just ‘famous’, but consider the following! Yesterday was a hectic day on Twitter, thanks to the OPEN-tapes brouhaha. Some of the people involved have influential and popular media vehicles (like TV shows…

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Socializing recruitment advertising – Aricent tries!

November 17, 2010 by Karthik S

It has become a weekly affair to refer to The Times of India’s recruitment supplement, Ascent, in this blog. If last week was about a Sasken recruitment ad., this week is about Aricent. I have written earlier about brands using a Facebook…

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The audacity of assumptions – Facebook’s and ours!

November 16, 2010 by Karthik S

I had written about Google Buzz being forced, minimally relevant and largely pointless, earlier this year. After the privacy lawsuit and the eventual settlement, it looks like it is true. I don’t see massive traction for Buzz yet. What Google Buzz did…

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The murky underworld of Facebook page management in India

November 15, 2010 by Karthik S

A couple of weeks back, while driving my way back home in the evening, I was waiting for the signal to turn green in the busy Trinity Junction in Bangalore. A couple of pedestrians were waiting for their signal to cross the…

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Why is the Air India fiasco video terribly bad PR, but its equivalent online, completely routine?

November 12, 2010 by Karthik S

Have you seen this video at least by now? I’m sure you would have – it is one heck of an angry mob, at Delhi’s new swanky T3, also featuring a couple of completely clueless, lost, scared looking Air India staff. I’m…

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A huge morale booster for corporate/marketing communication teams?

November 11, 2010 by Karthik S

Update on this post…added in the end. There are hardly ever any communication-related jobs in Times of India’s Ascent, but I check it nevertheless, every week. Perhaps a connection from my past life, as a corporate communication guy, in the client side….

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What is so social about a social media newsroom?

November 10, 2010 by Karthik S

There’s a lot of interest around social media newsrooms, these days. So, let me ask this straight – who is a social media newsroom targeted at? Let me start with this post on The Buzz Bin – Wake Up! Your Online Newsroom…

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