Karthik S | beastoftraal.com

Can complete strangers sell insurance effectively, just because their name and city is mentioned?

November 24, 2010 by Karthik S

You may have seen the latest update in ICICI Lombard’s ‘Click Clik’ campaign; I have. It started with just 2 kids in the billboard (and print ads). The kids, not in line for a driving license at least in the next 5+…

5 Comments

Airtel, GAP, Tropicana…why so much noise?

November 23, 2010 by Karthik S

There’s a surprisingly lot of feedback and opinions on Airtel’s new logo change. Personally, I like the logo – it looks younger and trendier to me, compared to the simplistic one it replaces. But, given the number of people who have run…

2 Comments

Kotak completes 25 years….just 25??

November 21, 2010 by Karthik S

No, I’m not referring to the number of years completed by Kotak Mahindra Bank….that IS mighty impressive. Today’s The Times of India’s false-front page ad has this milestone from Kotak. The back page talks of an interesting caption contest where people are…

No comment

Unicef’s ‘Awaaz Do’ – I ‘Like’!

November 20, 2010 by Karthik S

Came across this banner ad. by Unicef in many pages online. I didn’t have audio on in my PC till I landed on the IMDb page for Scott Pilgrim vs. the World (it’s a banner ad on top – since it may…

3 Comments

Adding the dimension of time, to Warhol’s 15 minutes of fame – 100 hours of fame…anyone?

November 19, 2010 by Karthik S

Yes, I do understand that he said ‘world famous’, not just ‘famous’, but consider the following! Yesterday was a hectic day on Twitter, thanks to the OPEN-tapes brouhaha. Some of the people involved have influential and popular media vehicles (like TV shows…

5 Comments

Socializing recruitment advertising – Aricent tries!

November 17, 2010 by Karthik S

It has become a weekly affair to refer to The Times of India’s recruitment supplement, Ascent, in this blog. If last week was about a Sasken recruitment ad., this week is about Aricent. I have written earlier about brands using a Facebook…

2 Comments

The audacity of assumptions – Facebook’s and ours!

November 16, 2010 by Karthik S

I had written about Google Buzz being forced, minimally relevant and largely pointless, earlier this year. After the privacy lawsuit and the eventual settlement, it looks like it is true. I don’t see massive traction for Buzz yet. What Google Buzz did…

No comment